Author name: Universe

lampenwelt's Internationalization

Best practice: Internationalization at Lampenwelt

Internationalization in 28 markets and within just a few months? That sounds utopian, but it is feasible. The Fulda-based lighting specialist Lampenwelt has proven this with its internationalization.

Personnel carousel November

Marketplace Movers & Shakers in November 2024

Alina Bechte is now Head of Marketplaces, Price Comparison & Affiliate at DocMorris.
Alexander Hally started a new position as Director Digital Sales and Revenue Growth Management at Weleda AG.
Christin Kemper has returned to Amazon after a short spell at Shopify and is now Senior Program Manager Last Mile Logistics for Europe. Lots of job changes in November!

Marketplace Universe News 25.11.2024 – AI-powered marketplaces / Big Retail Media alliance / Fnac Darty takes over Unieuro

How could a AI-powered marketplace look like? Perplexity might give as a glimpse of the future. The AI service has introduced a shopping assistant last week, which can help you with complex, multi-step shopping requests. The AI finds answers to shopping prompts like “Find the comfiest headphones” by looking through the assortment of connected Shopify shops. So far, the Perplexity shopping experience is just available in the U.S., but other markets are likely to follow.

important marketplaces in CEE markets

Online marketplaces for Central Eastern Europe

What does the marketplace landscape look like in Central and Eastern Europe? Allegro, Heureka, eMAG and Skroutz are strong generalists in the CEE markets. In addition, there are other important players in each country.

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