AI is making fashion content scalable and cheap — and that changes how competition on marketplaces works. Early adopters like Zalando and Etro are already reporting measurable gains. Brands still running the same PDP workflow as five years ago are missing sales they can’t see.
Amazon is launching Amazon Supply Chain Services, further expanding its role as an infrastructure provider. The offer for sellers includes freight, distribution, fulfilment and parcel delivery – also across channels outside the Amazon platform.
The Marketplace Quadrant Home & Living 2026 shows the 45 most relevant B2C online marketplaces in Europe for this category.
eBay was targeted by a large-scale global DDoS attack, claimed by the Iranian hacker group 313 Team – with estimated revenue losses of up to USD 200 million per day. And GameStop has made an unsolicited takeover bid for eBay worth $55.5 billion.
Rossella Furnari has stepped up at Leroy Merlin, now leading as Marketplace Team Leader, taking on greater responsibility across marketplace operations. Jonny Hofberger has been Managing Director at GTK VATpilot GmbH since March. Pia Nolte left fashionette to join Douglas as a Director Partner Program. Johannes von Roth-Bandick has left TB International to step into a top leadership role as Co-CEO / Chief Commercial Officer at MAG – Marketplace Amplifier. Ronja Wichmann has taken the next step at limango, now leading as Teamlead Marketplace – Key Account, Operations & Retail Media, with a broader remit across marketplace performance.
Zalando is consistently pushing its platform strategy and is discontinuing its Connected Retail programme – at the expense of its partners: all Connected Retail retailers must decide by May 15th whether to transition into Zalando’s Partner Programme by June 2027. If not, the partnership will already end this August.
Explore the Marketplace Country Quadrant UK 2026 with 24 platforms: British local heroes and TikTok Shop dominate the British e-commerce.
TikTok Shop is currently preparing to launch in Poland, the Netherlands, and Belgium. Meanwhile, QVC has filed for bankruptcy in the U.S. The home shopping channel has recently been suffering increasingly from the shift to TikTok Shop and Whatnot.
In 2025, sellers sold goods worth more than €10.8 billion through the second-hand marketplace Vinted, marking a nearly 50% increase compared to 2024. While net profit declined by 19% to €62 million, Vinted remains profitable for the third consecutive year.
Strong Amazon performance doesn’t always mean real growth. But it can look like that, if you only look at half of the picture. We take a closer look at the Connected Commerce approach and how it can help widen the data horizon.
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