The Rise of Shemu
What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.
Zalando’s marketplace strategy: What the 2023 annual figures reveal
Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.
Shrinking sales, Kipper‘s departure: what’s going on at the Otto Group?
Despite the success of the marketplace, which has recorded double-digit growth and achieved a GMV of over 2 billion euros, the traditional retail business is suffering from declining sales. The departure of marketplace boss Bodo Kipper suggests different views on the strategic direction.