After much back and forth, TikTok Shop is launching today in Germany, France and Italy. In Germany, About You, Beiersdorff and Cosnova, among others, are taking part. TikTok Shop has been available in the UK since 2021 and in the US since the end of 2023.
Around 247 billion euros – that is the total gross merchandise value that sellers will generate through marketplaces in cross-border European trade in 2025, according to a forecast by CB Commerce. It’s no wonder that many brands and retailers are looking for new marketplaces to sell to abroad. And the range is constantly growing because many marketplace providers are expanding and integrating more and more countries into their business. One example is MediaMarktSaturn.
Marketplace Country Quadrants : Surprising Leaders, Missed Opportunities & Local Champions Which country tops the chart in online spend per capita?Where is Amazon not the dominant player?And is Shein really the biggest fashion marketplace in Spain? In her keynote at E-Commerce Berlin Expo 2025, Marketplace Universe co-founder Valerie Dichtl revealed surprising truths and untapped opportunities in the evolving European marketplace landscape. Drawing from the latest Marketplace Country Quadrants, she shares exclusive insights into how consumer behavior, cross-border growth, and platform dynamics vary across eight key countries — including Germany, UK, France, Spain, Italy, Netherlands, Switzerland, and Poland. Check out the full video of her presentation below! 💡 What you’ll learn: Beyond the hard numbers, Valerie explains how local heroes like Bol.com (NL) and Allegro (PL) outperform Amazon in their home markets — and why Shein has quietly become Spain’s largest fashion marketplace. The talk also sheds light on regional differences in marketplace share, online shopper penetration, and e-commerce maturity. 🎥 Watch the full Keynote here: 👉 Want to dive deeper? Check out our dedicated Marketplace Country Quadrants — with detailed figures and our table of generalist and category-specific marketplaces here: ➡️ Germany | UK | France | Spain | Italy | Netherlands | Switzerland | Poland And for weekly marketplace news and insights, don’t forget to subscribe to the Marketplace Universe Weekly newsletter.
Shein has massively expanded its product range. In addition to fashion, shoes, accessories and beauty items, the platform now also offers jewelry, electronics, sports and outdoor, home & living, DIY, pet supplies, office supplies and even car accessories. The assortment in these new verticals seems to be sold almost exclusively by marketplace partners.
Marketplace Universe News 17.03.2025 – Growth at Allegro / Vinted goes offline / New Categories at Temu Europe
In the course of the takeover of About You, Zalando has secured more than 90% of About You’s share capital. Irrespective of the takeover, Zalando has ambitious plans: in 2025, sales are expected to increase by between 4 and 9 percent – twice as much as in 2024. Incidentally, Switzerland is Zalando’s second strongest market after Germany.
Almost half of all online shoppers now start their shopping journey on marketplaces, and the majority also prefer to shop on marketplaces rather than in brand web shops. However, purchasing behavior varies considerably depending on the user group, product, or country. This means that how customers shop is a crucial success factor in e-commerce: Only those who know which customers prefer to shop where can serve them in a targeted manner.
The interest in and thus the market for professionally refurbished electronic and electrical appliances is growing and growing. This means that suppliers of refurbished products are finding more and more platforms through which they can sell their goods. MediaMarktSaturn started this four years ago and is now massively pushing the refurbished business.
Within a year, the Danish supplier of men’s accessories had launched on five marketplaces in eight countries. For its entry into the marketplace business, Trendhim chose bol, the Dutch market leader. Reason enough to take a look at the best practise of Trendhim’s start at bol.
The time has come: TikTok Shop has opened its seller portal for merchants in Germany. At the same time, TikTok is working on expanding Fulfilment by TikTok to Germany. In France and Italy, too, merchant registration is now possible.
You are currently viewing a placeholder content from Active Campaign. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Google Maps. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information