Die meisten Brands starten ihr ersten vorsichtigen Marktplatz-Schritte als Wholesale-Partner. Doch was tun, wenn die Plattformen freundlich, aber bestimmt zum Seller-Modell drängen? Heute gibt’s bei Let’s talk Marketplace Valeries inoffizielle Doktorarbeit zum Thema Wholesale vs. Marktplatz vs. Hybrid – zumindest Teil 1 davon.
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