With almost 700 million visits per month, Temu is the second most frequently visited e-commerce site in the world. And because Temu is so successful, the Chinese platform is facing attacks from all sides: competitor Shein is suing Temu for product piracy, while the US and Europe are planning to protect their markets and local providers by imposing tariffs on packages from China.
And Temu? is targeting the US and Europe and opening up to sellers based in these countries. With so much movement in the market, it's worth taking another critical look at Temu and also at the behavior of competitors. Ingrid and Valerie do just that in the new episode 79 with Ed Sander, THE China expert from the Netherlands. The podcast, for example, is about why Shein, Temu and Amazon hypocritically accuse each other of their own actions (or rather their own offenses), how Temu puts pressure on Chinese manufacturers and why Shein benefits from it and why Amazon presents this manufacturer as a “friendly” alternative to Temu.
Newsflash:
New Webinars available:
Exciting webinars await you in the fall!
On September 24th at 11 a.m., Jonny Hofberger from Taxdoo will discuss the topic of Value Added Tax and accounting in cross-border sales. The German webinar is about avoiding annoying mistakes and expanding your daily business securely and efficiently. In addition to many tips and a detailed Q&A session, the optimization of accounting is also discussed, for example through the integration of Amazon Seller Reports. Pre-registration is done directly via this zoom link:
https://zoom.us/webinar/register/6417219151320/WN_uW5krYjySyiAzMq1wfq_wg#/registration
On October 9 at 11 a.m., Matthias Kluth from Kaufland and the retailer Antonio Ligato from G+L will be webinar co-hosts at Marketplace Universe. They will be talking about internationalization on the Kaufland marketplace, which has recently launched in Poland and Austria. You can register here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register
Marketplace Universe Connect in Munich:
Are you a brand, seller, retailer, manufacturer or e-commerce head of? From the areas of DIY, home & living, gardening, sports, consumer electronics or similar? Then mark October 7th in your calendar and register now for the “Marketplace Universe Connect x plentyOne Munich Edition”!
What do you get? Direct exchange, valuable contacts, a short presentation of a brand, drinks & food in a relaxed atmosphere in a cool location.
But be aware: Not everyone who registers will automatically be accepted – Each registration is carefully checked to ensure an optimal experience for all guests. You want to be there? Then register now!
All information can also be found on www.marketplace-universe.com/events!
Chapters:
00:00 Introduction of the topic and Ed Sander
08:36 Newsflash
19:12 The crash of Temu's stock price and the reasons for it
24:24 Temu's challenges in terms of profitability and product quality
28:02 Temu's approach to sellers
36:21 Government attempts to contain Temu
40:56 Comparing Temu's and Shein's business models
45:01 Tough conditions at Temu