These are the 58 most relevant European marketplaces for Home & Living 2024
The Home & Living marketplace landscape was bustling with more platforms than previously imagined. The challenge was defining the boundary between Home & Living and other categories like DIY. In 2024 there are now 58 Home & Living marketplaces included in the chart. The evolving Home & Living marketplace scene in Europe presents diverse options for consumers, showcasing a mix of established giants and promising newcomers.
Major Players:
The dominant players in the market are Amazon, OTTO, and Wayfair, each commanding significant presence and influence.
New Entrants:
Several new marketplaces have made their debut in the Home & Living segment.
- XXXLutz Deutschland has become a key destination for German Home & Living products, decor, household items, and children’s furnishings.
- Vente-unique.com, originally from France, is now focusing on the DACH region (Germany, Austria, Switzerland), Benelux, France, Poland, Spain, and Italy.
- BBK S.A., the owner of the home&you brand, has established a Polish marketplace.
- Black Red White, the largest Home & Living retailer in Poland, launched its marketplace in 2023.
- HomeDeco, a small yet premium Dutch marketplace, also joins the ranks.
Conclusion
In 2024, the European Home & Living marketplace sector has expanded to 58 significant platforms, blending established leaders like Amazon, OTTO, and Wayfair with new entrants such as XXXLutz Deutschland and Vente-unique.com. The market’s evolution highlights the increasing specialization and regional focus of new platforms, catering to diverse consumer needs across Europe.