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17. February 2025

Amazon is experimenting with re-directing search queries to brands' webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn't sell. The beta test seems to be directly connected to Amazon's "Buy with Prime" initiative through which brands can integrate Prime…

27. January 2025

Marketplaces are driving sales growth in German e-commerce: After two years of declining sales, online retailing is expected to grow by 1.1 percent in 2024, according to the bevh. This growth stems from marketplaces, which grew by 4.7 percent, while online pure players continued to suffer a decline of 3.6 percent and omnichannel retailers a decline of 2.0 percent. For this year,…

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