As we close out 2025, it’s clear this wasn’t just another year of incremental growth – it was a year of structural re-architecture. The marketplace model has moved from being a “digital shelf” to an integrated, AI-driven, and internationally fluid ecosystem. For sellers, the “Bigger Picture” of 2025 is the transition from managing listings to managing complex, cross-border value chains.
ABOUT YOU has launched a new self-onboarding tool to make access to its marketplace faster and more straightforward. The ABOUT YOU Seller Center replaces the previous, more complex onboarding process and lowers the barriers for brands and manufacturers to start selling online.
Zalando’s takeover of About You gets greenlight from EU
It’s official: The EU Commission has approved Zalando’s acquisition of About You, roughly six months after the initial announcement. The deal is valued at €1.2 billion. Together, the two fashion platforms now serve around 65 million customers across Europe. With the merger, Zalando aims to better respond to pressure from Shein and Temu – and prepare for a future shaped by AI-powered commerce.
Marketplace Universe News 23.06.2025 – About You opens marketplace for new partners
Fashion platform About You has overhauled its onboarding process, aiming to make it easier for small brands, start-ups, and independent labels to join. The seller center has also been revamped as part of the update.
As the Marketplace Country Quadrant Netherlands 2025 shows, the Dutch market is very broad and flat. The Local Heroes find themselves under attack from the international competition.
Marketplace Universe News 12.05.2025 – rump forces players to Europe / Amazon Hauls starts in UK / Good figures for Zalando and About You
Zalando Deep Dive into the 2024 results: Marketplace growth, B2B challenges & the About You acquisition. Is it truly becoming a platform?
Regardless of the uncertain future in the US, TikTok is apparently continuing to expand TikTok Shop. According to reports, TikTok Shop is set to launch in Italy in March or April, with Germany, France, Brazil and Japan to follow later in the year. Meanwhile, Lidl has launched initial sales attempts on TikTok Shop in the UK.
Wayfair is pulling out of the German market. The German online shop has already closed, and Wayfair marketplace sales partners can no longer reach their contacts. The Berlin office is also being closed, costing all employees there their jobs – unless they move to London or Boston, which Wayfair is offering about half of the workforce.
Zalando, Europe’s largest online fashion retailer, has announced its acquisition of competitor About You, marking a major shakeup in the European fashion e-commerce and marketplace industry. The deal, valued at 1.13 billion Euro, includes a purchase price of 6.50 Euro per About You share – a 107% premium on the stock’s three-month average price.
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