Amazon expands Pan-EU FBA to the Netherlands
As of June 25, 2025, sellers enrolled in Amazon’s Pan-European Fulfilment by Amazon (Pan-EU FBA) must list their products on Amazon.nl to stay in the program. The Netherlands has become a mandatory market, prompting sellers to ensure VAT registration and local listings are in place.
Marketplace Universe News 23.06.2025 – About You opens marketplace for new partners
Fashion platform About You has overhauled its onboarding process, aiming to make it easier for small brands, start-ups, and independent labels to join. The seller center has also been revamped as part of the update.
As the Marketplace Country Quadrant Netherlands 2025 shows, the Dutch market is very broad and flat. The Local Heroes find themselves under attack from the international competition.
Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.
After two difficult years, the German online market grew again in 2025 for the first time, according to the HDE Online Monitor.
In one of the largest catalog overhauls in marketplace history, Amazon has quietly removed around 24 billion product listings – nearly a third of all offers – as part of an internal project called “Bend the Curve.”
About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.
Amazon is offering rock-bottom prices and launching its first “Everyday Essentials Week” from May 21 to 27, with discounts of up to 35% on everyday items. AboutAmazon
The Marketplace Country Quadrant France 2025 shows a very diverse, dynamic and broad marketplace landscape with many interesting players.
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