The German Online Market 2026
In 2026, the German e-commerce market is back to a steady growth, according to HDE’s Online-Monitor study.
In 2026, the German e-commerce market is back to a steady growth, according to HDE’s Online-Monitor study.
The EU has imposed its first major fine on Temu under the Digital Services Act. The platform is expected to pay €200 million because it allegedly failed to sufficiently control illegal products on its marketplace. The EU has imposed its first major fine on Temu under the Digital Services Act. The platform is expected to pay €200 million because it allegedly failed to sufficiently control illegal products on its marketplace.
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Amazon is testing two models in the US with “Shop Direct” and “Buy for Me” that go far beyond a new shopping feature. This raises numerous open questions around copyright, trademark law, consumer protection and the Digital Markets Act.
A recent PostNord study maps where cross-border shoppers prefer to buy: Temu is gaining in three out of four countries, Amazon is losing ground everywhere, and brands approaching the Nordics with a one-size-fits-all strategy might struggle.
Amazon is moving another step closer to agentic shopping: The platform is combining Rufus and Alexa+ into Alexa for Shopping, bringing an AI shopping assistant to the Amazon Shopping App, the website and Echo Show devices.
Amazon is launching Amazon Supply Chain Services, further expanding its role as an infrastructure provider. The offer for sellers includes freight, distribution, fulfilment and parcel delivery – also across channels outside the Amazon platform.
eBay was targeted by a large-scale global DDoS attack, claimed by the Iranian hacker group 313 Team – with estimated revenue losses of up to USD 200 million per day. And GameStop has made an unsolicited takeover bid for eBay worth $55.5 billion.
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In 2025, sellers sold goods worth more than €10.8 billion through the second-hand marketplace Vinted, marking a nearly 50% increase compared to 2024. While net profit declined by 19% to €62 million, Vinted remains profitable for the third consecutive year.
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