Amazon shuts down Amazon Fresh in Germany and cooperates with Knuspr instead. Meanwhile, Temu starts selling FMCG products in its U.S. app,
Shein has presented its annual figures for Europe: according to these, the platform recorded a whopping 68% increase in 2023. The Ireland-registered European entity of Shein has reaches a turnover of 7.684 billion Euros, profit after tax has more than doubled to 99.5 million Euro.
The Marketplace Quadrant “Sports” 2024 shows the 49 most relevant B2C online marketplaces in Europe for this category.
The EU has launched formal proceedings against Temu. The EU commission has voiced concerns that Temu is failing to efficiently prevent the sale of illegal or counterfeit products on its platform. Suspended products have been re-appearing on Temu within days of their removal, the comission criticizes.
Amazon has outlined the requirements for its upcoming ‘Low-Cost Store’ in the U.S. The store – Amazon’s answer to Temu – will sell unbranded low-priced items directly from warehouses in China. It is an invite-only marketplace without seller fulfillment. All products must be listed under the brand name ‘Generic’ and meet fixed maximum price points (e.g. necklaces below $10). Special needs products like Baby, Kids and Pets, are not allowed.
Breaking News Amazon is allegedly building a huge brick-and-mortar shopping mall that is supposed to open in the second half of 2025, US e-commerce analyse Brittain Ladd reported. According to his sources, Amazon has been toying with the idea for several years; now it’s finally coming to life – though he doesn’t seem to have information on the location of this new “supercenter” for Amazon. Brittain Ladd More News For their tenth anniversary, Backmarket presented some figures on their business: 15 million customers and 1.800 retailers are using the marketplace, generating nearly 30 million orders worth 2.157 billion euros in 2023. In Germany alone, Backmarket generated a GMV of 300-350 million euro last year, and is aiming for 400 million in 2024. Channelpartner Amazon will change its rules for FBA reimbursment in the European markets from January 15th 2025. Sellers will get an automatical reimbursement for lost items. At the same time the claims window for that will be reduced from 18 months down to 60 days. As the automatic reimbursment system is not foolproof, sellers will have to stay on their toes, ChannelX warns. ChannelX Tik Tok Shop is launching a new service which connects Content Creators who want to sell their own products with fitting manufacturers. The goal: more exclusive products for Tik Tok Shop. Business insider Zalando has launched “Cultural Ties”, a interactive map to streatwear scenes all over Europe. The data basis is Zalando’s very own “Trend Spotter” tool, which assembles the most relevant styles and products in several European fashion capitals. Zalando curious News Fox Intelligence has attempted to estimate the e-commerce market share of marketplaces in the biggest EU markets based on traffic figures. According to their study, marketplaces account for 45-46 percent of online sales in Austria and Italy, for 40-45 per cent in Spain, Germany and the UK, and for 30-32 per cent in the Netherlands and France. A note of caution: The Fox Intelligence estimates are considerably lower than those of several local statistic authorities. LinkedIn Don’t want to miss any news? Subscribe to our weekly newsletter!
The Marketplace Country Quadrant France shows a very diverse, dynamic and broad marketplace landscape with many interesting players.
Products of Western sports and fashion brands such as Adidas, Puma, Ray Ban, Nike or Guess have appeared on the marketplace of Shein. Some of the affected brands have already announced legal steps.
Otto has lost over 1.100 seller partners on its marketplace since April 2024, the German business newspaper “Handelsblatt” reports. Nearly 700 sellers were fired from the marketplace by Otto, round about 500 sellers have left the platform on their own account due to frustration over raised fees, technical problems and high return rates.
Major Innovations in AI, Social Commerce, and Supply Chain Every year, Amazon Accelerate sets the stage for the latest trends and innovations for the Amazon landscape, and 2024 was no exception. Held in Seattle, the event draws sellers and business leaders eager to learn how Amazon’s new tools can help them succeed in a rapidly changing retail environment. This year, the focus was on AI-powered solutions and new tools for social commerce and supply chain management, offering sellers a glimpse of how Amazon plans to shape the future of online selling. 1. Project Amelia: AI-Powered Seller Assistant One of the key announcements at Amazon Accelerate 2024 was Project Amelia, an AI-powered personal assistant for sellers. Currently in beta for US sellers, Project Amelia is designed to provide personalized insights, business metrics, and proactive solutions. By integrating data across Seller Central, it enables sellers to ask specific questions like “How is my business performing?” and receive real-time answers based on sales trends, inventory, and performance metrics. Project Amelia also offers the potential for proactive issue resolution, with future updates expected to allow the AI to identify problems and take corrective actions on behalf of sellers. Amazon has plans to expand this AI assistant to international markets later this year, marking a significant shift in how sellers will manage their businesses on the platform. 2. Generative AI for Product Listings and Content Creation Another major focus of the conference was Amazon’s expansion of Generative AI capabilities for product listings. Amazon’s AI tools have already been used by over 400,000 sellers globally to streamline the process of creating product listings. With these tools, sellers can input minimal information—such as a product description, URL, or image—and Amazon’s AI will generate comprehensive product titles, bullet points, and descriptions. At Accelerate 2024, Amazon announced that it will soon offer bulk AI-generated listings, enabling sellers to upload a spreadsheet with basic product details and have AI create multiple listings at once. This is designed to speed up the listing process and ensure product information is optimized for customer engagement. In addition to product listings, Amazon has expanded its A+ Content features, which allow brands to create rich, visual product detail pages. The introduction of AI-generated A+ Content will automate the creation of image carousels, comparison charts, and lifestyle imagery, helping sellers build more engaging product pages without extensive in-house resources. 3. Expanding Social Commerce with Buy with Prime Amazon continues to strengthen its Buy with Prime (BWP) program, with new partnerships aimed at integrating the service across major social platforms. BWP now allows sellers to display Prime badges—indicating fast and free shipping—on Google Ads and TikTok listings. Early tests show that adding the Prime badge to social commerce listings resulted in a 63% increase in click-through rates. Additionally, by 2025, PayPal will become a checkout option for Buy with Prime, allowing customers to link their Amazon and PayPal accounts for a more seamless checkout experience. 4. Personalizing Product Recommendations Amazon is also using Generative AI to improve product recommendations and descriptions. Based on customer browsing and purchase history, the platform can personalize product descriptions and recommendations, making them more relevant to individual customers. For example, if a customer frequently searches for gluten-free products, the AI may add the term “gluten-free” to relevant product descriptions, enhancing the shopping experience by presenting customers with more tailored options. This personalization is especially impactful on mobile devices, where screen space is limited, helping to match the right products with the right customers more effectively. 5. AI-Powered Video Ads As part of its broader AI strategy, Amazon introduced a new Video Generator tool that enables sellers to create AI-generated video ads using only a product image. This tool automatically creates videos showcasing a product’s features, providing sellers with a cost-effective way to engage customers through rich media content. The Video Generator tool leverages Amazon’s retail insights to produce customized, visually appealing ads in a matter of minutes. This new feature lowers the barrier for video content creation, making it easier for sellers to add video marketing to their advertising strategy. 6. Supply Chain Innovations and Faster Fulfillment Amazon also announced improvements to its supply chain and fulfillment services. Amazon Warehousing & Distribution (AWD) now accepts shoes and expirable goods, with plans to extend eligibility to heavy and bulky items by 2025. Additionally, Amazon reduced the delivery time for its Multi-Channel Fulfillment (MCF) service from 5 to 3 days, improving delivery speeds at no additional cost. These updates aim to streamline seller operations, reduce costs, and improve inventory management. AWD’s enhanced replenishment algorithms allow sellers to optimize stock levels and maintain higher in-stock rates, leading to more consistent customer satisfaction. 7. Enhanced Seller Support and Automation Amazon also introduced new features to improve seller support. Live Chat Support is now available to US sellers, providing dedicated assistance for resolving issues in real-time. This live chat support will be expanded to cover more complex issues in the future. Additionally, Amazon has rolled out a system for automated reimbursements for lost inventory at fulfillment centers. This new feature will automatically track and compensate sellers for missing inventory, reducing the need for manual claims. Conclusion Amazon Accelerate 2024 showcased several new innovations, particularly in Generative AI and social commerce, aimed at enhancing the seller experience and improving operational efficiency. While many of these tools are initially launching for US sellers, Amazon plans to expand them to international markets, including Europe, in the near future. The advancements in AI-driven product listings, personalized recommendations, and supply chain improvements reflect Amazon’s commitment to streamlining e-commerce for both sellers and customers.
You are currently viewing a placeholder content from Active Campaign. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information