Kaufland Global Marketplace continues its international expansion and launches its marketplace in Poland on August 7th and in Austria on September 4th. Kaufland will then be present with its marketplace in 5 countries, in addition to a strong network of stationary stores.
The Marketplace Country Quadrant Germany shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Wayfair at Home & Living.
“Walmart Marketplace is now open for German registered companies to sell directly to our customers in the US, Canada, Mexico, and Chile.” – This is what Justin Oakes, Senior Manager International Marketplace at Walmart, told us via LinkedIn Direct Message.
A comparison of Amazon, Zalando and About You: The three major B2C marketplaces are characterized by their different approaches and scales. Understanding these differences is essential for any seller considering where to allocate their marketplace efforts.
The online bookseller and marketplace operator Weltbild has had to file for insolvency for the second time. The Weltbild D2C Group, which recently took over various start-ups, is not affected.
The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.
Amazon also has an outstanding position for local e-commerce in Germany, other Western and Central European countries. But things look different in other nations. That’s why an internationalization with Amazon is sometimes not enough.
No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers’ demands for detailed data and marketplaces’ control over it highlights the tensions in this rapidly evolving industry, signaling that retail media’s impact is still unfolding.
54% of German e-commerce sales were generated via online marketplaces in 2023 – according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.
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