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Marketplace market share in Germany HDE Online Monitor 2025

The German Online Market 2025

After two difficult years, the German online market grew again in 2025 for the first time, according to the HDE Online Monitor.

Marketplace Universe News 26.5.2025 – Better forecast for online retail for 2025 / Otto is profitable / EU plans fees for Shemu

The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.

Country quadrant France

Marketplace Country Quadrant France

The Marketplace Country Quadrant France 2025 shows a very diverse, dynamic and broad marketplace landscape with many interesting players.

Selling to Switzerland: Unique Rules, Strong Potential

Selling to Switzerland: Unique Rules, Strong Potential

The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules – simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.

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