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Second Hand Quadrant: online Plattforms in Europe Generalists and C2C Origins

Second-Hand: The Most Important Marketplaces in Europe

Our first Second Hand Quadrant is here – and it clearly shows how rapidly the European second-hand market is professionalizing. Generalist marketplaces are expanding their offerings, C2C platforms are opening up to sellers, and specialized players are strengthening their positions in niche segments. The result is a hybrid ecosystem that offers significant opportunities for merchants.

Marketplace Universe News 27.01.2025 – Marketplaces drive growth / eBay’s new ad rules / Kaufland is reorganizing its fulfillment

Marketplaces are driving sales growth in German e-commerce: After two years of declining sales, online retailing is expected to grow by 1.1 percent in 2024, according to the bevh. This growth stems from marketplaces, which grew by 4.7 percent, while online pure players continued to suffer a decline of 3.6 percent and omnichannel retailers a decline of 2.0 percent. For this year, the bevh expects an increase of 2.5 percent

Marketplace Universe News 20.01.2025 – TikTok chaos in USA / Zalando exceeds forecast / Amazon stops “try before you buy”

TikTok chaos in the US: Facing an impending ban, TikTok shut itself down on Saturday, only to start up again on Sunday after Donald Trump declared that he would issue an executive order on Monday immediately after taking office to delay it. He can imagine a joint venture in which the US would hold half of TikTok’s shares. In the meantime, many users have fled to the Chinese app RedNote in protest.

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