Temu, Zalando, Amazon Position Nordic sross-border Marketplace Shoppers

Temu, Zalando, Amazon: Who’s Winning the Race for Nordic Marketplace Shoppers?

A recent PostNord study maps where cross-border shoppers prefer to buy: Temu is gaining in three out of four countries, Amazon is losing ground everywhere, and brands approaching the Nordics with a one-size-fits-all strategy might struggle.