marketplace

Kaufland Guide: 7 Steps to Internationalization

How to sell international on Kaufland Global Marketplace

When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace operator has achieved something that’s still rare in the European marketplace landscape: a unified, cross-country system. With just a few clicks, sellers can go live in up to seven European markets simultaneously – significantly reducing both technical and operational complexity. Here is their guide “How to sell international on Kaufland Global Marketplace”. Seven Markets, One System: Why Kaufland is Worth Considering Over the past few years, Kaufland Global Marketplace has focused on simplifying international expansion. Through a central platform, sellers can currently access marketplaces in seven countries: Germany, Czech Republic, Slovakia, Poland, Austria – and starting in late summer 2025, also France and Italy. In total, this means access to up to 139 million potential online shoppers. The Seller Portal is the command center: it allows sellers to manage and translate everything from product data and legal texts to shipping rules – all tailored to the relevant country. Even after-sales service can be handled centrally across markets. One Registration – Many Channels to sell international Sellers only need to register once to access all Kaufland marketplaces. At onboarding, they can choose to launch in one or multiple countries – and additional markets can be added at any time without re-registration. Requirements to get started: The Pricing Kaufland Global Marketplace treats its multi-market offering as a unified package – and this is reflected in the fee model. Sellers pay a flat monthly fee of €39.95 (Basic) or €59.95 (Plus), plus a category-based commission. The big advantage: adding additional countries incurs no extra cost. Listing products is also free and unlimited across all marketplaces. How the Operational Rollout Works Especially valuable for sellers with existing system landscapes: the rollout can be largely automated. Kaufland offers free tools for data transfer and translation, and over 130 integration partners ensure smooth connectivity with popular ERP and shop systems. The Seven Steps to Internationalization In its guide, Kaufland Global Marketplace clearly walks sellers through the onboarding steps with dashboard screenshots and explanations: Conclusion: Less Complexity, More Reach For many brands and sellers, internationalization is no longer optional – it’s essential for growth. And while marketplaces promise fast access to new markets, the reality often involves complex tech setups, fragmented structures, and inconsistent policies. Kaufland Global Marketplace takes a different approach: one platform, one logic, one interface – across seven markets. This drastically lowers the barrier to entry and enables scalable growth from day one. A compelling model – and one that other marketplaces would do well to learn from. 💡 The complete guide with all its practical tips that shows how to sell international on Kaufland Global Marketplace is available free of charge here:

Marketplace Universe News 07.07. 2025 – About You takeover approved / dm negotiates with Shein / bol opens for Non-EU-Sellers

Zalando’s takeover of About You gets greenlight from EU
It’s official: The EU Commission has approved Zalando’s acquisition of About You, roughly six months after the initial announcement. The deal is valued at €1.2 billion. Together, the two fashion platforms now serve around 65 million customers across Europe. With the merger, Zalando aims to better respond to pressure from Shein and Temu – and prepare for a future shaped by AI-powered commerce.

Top growth categories on bol

Categories and Assortments: What’s Working on bol

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

Marketplace Universe News 16.06.2025 – Second hand is booming / Strong Amazon advertising business / eBay Live launch in Uk

Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.

Marketplace Universe News 26.5.2025 – Better forecast for online retail for 2025 / Otto is profitable / EU plans fees for Shemu

The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.

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