Marketplace Country Quadrant Italy 2025
The Marketplace Country Quadrant Italy shows a lack of local players, aside from Unieuro. Amazon is the dominant force, the Chinese players Shein and Temu are slowly catching up.
The Marketplace Country Quadrant Italy shows a lack of local players, aside from Unieuro. Amazon is the dominant force, the Chinese players Shein and Temu are slowly catching up.
Ready for the electronics hustle? How to successfully prepare for Cyber Week on MediaMarktSaturn Marketplace If you want to be well-positioned for Cyber Week, you need to start planning early. That may sound like a no-brainer – yet in the hustle of daily operations, time often slips away, and suddenly planning gets tight again. That’s why it’s smart to begin early: selecting assortments, choosing the right channels, preparing logistics, and more. Especially when it still seems like there’s plenty of time left. But what does good Cyber Week preparation really look like? We asked Alexander Klinger, Department Manager Marketplace DACH at MediamarktSaturn – a marketplace which relies heavily on the significance of Cyber Week for their business. Marketplace Universe: Alexander, how important is Black Week for MediaMarktSaturn and your marketplace sellers? And which categories perform especially well? Alexander: Black Week is by far the most important event of the year for MediaMarktSaturn and our marketplace sellers. In Germany and Austria, we nearly doubled our previous records during these seven highest-revenue days of 2024. Notebooks, gaming PCs, and robot vacuums performed exceptionally well, as did our new verticals. Some offers like Lenovo notebooks, e-scooters, or Roborocks truly went through the roof. What requirements must sellers meet in order to participate in your marketplaces during Cyber Week? Alexander: We inform our sellers about the criteria for each campaign at least two weeks in advance. For Cyber Week, we’ll send out these details 4 to 6 weeks ahead of time to allow enough preparation. Requirements include a minimum discount compared to the best price of the past 30 days, sufficient stock levels, and a maximum shipping time of two days. There are also specific category guidelines. Handpicked products for the homepage Which offer formats perform best during Cyber Week – such as daily deals, percentage discounts, or bundles? Alexander: Our main campaign on the homepage performs best and offers the most visible placement. Depending on how strong the deals are, we handpick products for this section – only the very best make it into the highlights. That ensures maximum value for both sellers and customers. In addition, we run themed campaigns that also perform very well. Beyond that, sellers can benefit from increased traffic on our site by being featured in recurring campaigns like our weekly tech highlights or weekend specials. What determines whether an offer gets especially prominent placement during Cyber Week? Alexander: Our account management teams work on the deals together with our sellers. Only sellers with a reliable customer experience qualify – meaning low refund rates, good on-time shipping, and strong seller ratings. Price is also crucial: we focus on the best possible deals compared to the product’s lowest price over the past year. Only top-tier deals are accepted. We also ensure a balanced deal portfolio to cover all categories with great offers. How much does product data quality – like titles and images – influence placement and conversion during campaigns? Alexander: Product data quality is very important to us, as high-quality content always has a positive impact on click and conversion rates. That’s why we have manual checks done by our content team, which provides sellers with feedback if there are issues. This often happens with images: our content guidelines clearly define what’s allowed on the main image and what isn’t. The same applies to technical specs like minimum image size. What role do advertising formats like Sponsored Ads, premium placements, or onsite banners play during Cyber Week – and how early should sellers book them to get maximum visibility? Book ads 4 to 6 weeks before Alexander: Advertising formats in our webshop are, of course, the easiest way to monetize the massive increase in traffic. They also bring great visibility for sellers and their brands. Available formats include Sponsored Product and Sponsored Brand Ads, A+ Content, and Space-as-a-Service and Instore Ads in our stores. For maximum visibility, sellers should book these 4 to 6 weeks before Cyber Week. Our self-service options allow them to manage their budgets independently. How do you evaluate seller performance during the event – in terms of conversion rates, cancellation rates, or customer reviews? And do high-performing sellers gain advantages in future campaigns? Alexander: During the event, we adjust the deals daily if certain products are over- or underperforming. We look at click-through rates, conversion rates, prices, and cancellations, which indicate overall customer appeal. That said, we treat all sellers equally: those who meet quality criteria have a better chance of getting their products featured. avoid typical mistakes What typical mistakes do you see sellers make in preparing – especially newcomers? And what three things should sellers tackle right now to get ready for Cyber Week? Alexander: A common mistake for major events like Cyber Week is that sellers’ fulfillment is not properly set up. Many are also unprepared to handle the spike in customer inquiries and returns. To be well-prepared, sellers should already be optimizing their content and ensuring sufficient stock for the peak season. At the same time, they should work on their quality KPIs, such as reducing incident or late shipment rates. That way, they improve their chances of being selected for Cyber Week placements. Want to know more? Write to mms.partner.de@mediamarktsaturn.com
When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace operator has achieved something that’s still rare in the European marketplace landscape: a unified, cross-country system. With just a few clicks, sellers can go live in up to seven European markets simultaneously – significantly reducing both technical and operational complexity. Here is their guide “How to sell international on Kaufland Global Marketplace”. Seven Markets, One System: Why Kaufland is Worth Considering Over the past few years, Kaufland Global Marketplace has focused on simplifying international expansion. Through a central platform, sellers can currently access marketplaces in seven countries: Germany, Czech Republic, Slovakia, Poland, Austria – and starting in late summer 2025, also France and Italy. In total, this means access to up to 139 million potential online shoppers. The Seller Portal is the command center: it allows sellers to manage and translate everything from product data and legal texts to shipping rules – all tailored to the relevant country. Even after-sales service can be handled centrally across markets. One Registration – Many Channels to sell international Sellers only need to register once to access all Kaufland marketplaces. At onboarding, they can choose to launch in one or multiple countries – and additional markets can be added at any time without re-registration. Requirements to get started: The Pricing Kaufland Global Marketplace treats its multi-market offering as a unified package – and this is reflected in the fee model. Sellers pay a flat monthly fee of €39.95 (Basic) or €59.95 (Plus), plus a category-based commission. The big advantage: adding additional countries incurs no extra cost. Listing products is also free and unlimited across all marketplaces. How the Operational Rollout Works Especially valuable for sellers with existing system landscapes: the rollout can be largely automated. Kaufland offers free tools for data transfer and translation, and over 130 integration partners ensure smooth connectivity with popular ERP and shop systems. The Seven Steps to Internationalization In its guide, Kaufland Global Marketplace clearly walks sellers through the onboarding steps with dashboard screenshots and explanations: Conclusion: Less Complexity, More Reach For many brands and sellers, internationalization is no longer optional – it’s essential for growth. And while marketplaces promise fast access to new markets, the reality often involves complex tech setups, fragmented structures, and inconsistent policies. Kaufland Global Marketplace takes a different approach: one platform, one logic, one interface – across seven markets. This drastically lowers the barrier to entry and enables scalable growth from day one. A compelling model – and one that other marketplaces would do well to learn from. 💡 The complete guide with all its practical tips that shows how to sell international on Kaufland Global Marketplace is available free of charge here:
Zalando’s takeover of About You gets greenlight from EU
It’s official: The EU Commission has approved Zalando’s acquisition of About You, roughly six months after the initial announcement. The deal is valued at €1.2 billion. Together, the two fashion platforms now serve around 65 million customers across Europe. With the merger, Zalando aims to better respond to pressure from Shein and Temu – and prepare for a future shaped by AI-powered commerce.
Amazon expands Pan-EU FBA to the Netherlands
As of June 25, 2025, sellers enrolled in Amazon’s Pan-European Fulfilment by Amazon (Pan-EU FBA) must list their products on Amazon.nl to stay in the program. The Netherlands has become a mandatory market, prompting sellers to ensure VAT registration and local listings are in place.
Marketplace Universe News 23.06.2025 – About You opens marketplace for new partners
Fashion platform About You has overhauled its onboarding process, aiming to make it easier for small brands, start-ups, and independent labels to join. The seller center has also been revamped as part of the update.
With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.
Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.
In one of the largest catalog overhauls in marketplace history, Amazon has quietly removed around 24 billion product listings – nearly a third of all offers – as part of an internal project called “Bend the Curve.”
About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
You are currently viewing a placeholder content from Active Campaign. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Google Maps. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information