Marketplace Universe News 23.06.2025 – About You opens marketplace for new partners
Fashion platform About You has overhauled its onboarding process, aiming to make it easier for small brands, start-ups, and independent labels to join. The seller center has also been revamped as part of the update.
With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.
Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.
In one of the largest catalog overhauls in marketplace history, Amazon has quietly removed around 24 billion product listings – nearly a third of all offers – as part of an internal project called “Bend the Curve.”
About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.
Amazon is offering rock-bottom prices and launching its first “Everyday Essentials Week” from May 21 to 27, with discounts of up to 35% on everyday items. AboutAmazon
The Marketplace Country Quadrant France 2025 shows a very diverse, dynamic and broad marketplace landscape with many interesting players.
Marketplace Universe News 12.05.2025 – rump forces players to Europe / Amazon Hauls starts in UK / Good figures for Zalando and About You
The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules – simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.
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