The Rise of ALiExpress Europe
AliExpress Europe is booming. Discover who shops there, what sells best, and how brands can win on this fast-growing marketplace.
marketplace
Marketplace Universe News 27.10.2025 – Amazons “Help to Decide” / $5 trillion in Agentic Commerce / E-commerce growth shifts south and east
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around 160,000 positions are expected to be cut through increased automation. By 2033, this could make more than 600,000 potential new hires unnecessary.
Marketplace Universe News 20.10.2025 – Temu Doubles EU Profit / Italy against Shemu / Ulta Beauty launches marketplace business
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million, according to its financial statement – despite having just eight employees. Their profits increased 171% in 2024, compared with $44.1 million the year before.
Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.
Marketplace Country Quadrant Switzerland
The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.
Europe’s E-Commerce Shake-Up: How Chinese platforms Attack Amazon
Discover how Amazon’s dominance in Europe is being challenged by Chinese e-commerce platforms Europe like AliExpress, Shein, and Temu. Explore platform penetration, growth, and regional trends in 2025.
Marketplace Universe News 29.09.2025 – OnBuy expands in EU / Amazon Prime Big Deal Days / eBay to acquire Tise
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.
Marketplace Universe News 22.09.2025 – Amazon launches strategy AI tool / Shein Xcelerator in Europe / More Logistic options for Temu and Shein
At its Seller Conference Accelerate, Amazon introduced a new Agentic AI designed to independently develop and execute strategies. The enhanced Seller Assistant will automatically warn sellers about potential overstock fees, suggest price adjustments, optimize inventory levels.
Marketplace Universe News 08.09.2025 – Temu opens up to Switzerland / Amazon trouble for CE retailers / IPO of Ricardo’s parent company
Starting today, September 15, local retailers in Switzerland can sell their products via Temu.
Marketplace Universe News 08.09.2025 – Shein gains 32% in the UK / Amazon’s Peak Season fees / Walmart recruits European sellers
Online fashion platform Shein is growing rapidly in the United Kingdom. Last year, its revenue there exceeded 2.3 billion euros. Compared to 2023, this was an increase of 32 percent.