EU de minimis 2026: Will Temu & Shein Slow Down?
The EU ends the €150 de minimis exemption in 2026. Retailers expect fairer competition – but experts say Temu and Shein will adapt. What changes now?
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Marketplace Universe News 17.11.2025 – EU ends de minimis / TikTok Shop goes big for Black Friday / Amazon rolls out FBM Ship+
The European Commission and EU member states have agreed to scrap the €150 “de minimis” import threshold as early as Q1 2026, accelerating action against some 4.6 billion small parcels (91 % of them from China) flooding European markets. The reform targets low‑cost seller models on platforms like Shein and Temu – and signals a major shift for marketplace‑logistics and cross‑border merchants.
Marketplace Universe News 10.11.2025 – France’s battle against Shein / Zalando pushes into sportswear / TikTok Shop good start in Germany
Shein continues to face significant pressure in France: first, the government initiated to suspend the platform, then on Thursday, 200,000 Shein packages were inspected at Paris’ Roissy-Charles de Gaulle Airport. The goal: to remove illegal and unsafe products from circulation.
How Brands can Strategically grow on Kaufland Global Marketplace
Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.
Marketplace Universe News 03.11.2025 – Amazon stays strong / AliExpress giant gains ground / Shein sparks protests in France
Amazon reports double-digit sales growth
In Q3 2025, Amazon posted net sales of $180.2 billion, up 13% year over year. Operating income was $17.4 billion (roughly flat YoY) and net income rose to $21.2 billion. Yet the marketplace giant faces mounting headwinds. Agentic & social commerce, U.S. customs policy effects, and seller fatigue could weigh on performance, argues Malte Karstan.
The Rise of ALiExpress Europe
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Marketplace Universe News 27.10.2025 – Amazons “Help to Decide” / $5 trillion in Agentic Commerce / E-commerce growth shifts south and east
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around 160,000 positions are expected to be cut through increased automation. By 2033, this could make more than 600,000 potential new hires unnecessary.
Marketplace Universe News 20.10.2025 – Temu Doubles EU Profit / Italy against Shemu / Ulta Beauty launches marketplace business
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million, according to its financial statement – despite having just eight employees. Their profits increased 171% in 2024, compared with $44.1 million the year before.
Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.
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