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Marketplace Universe News 17.02.2025 -Amazon tests opening to shops / Colizey at the end / Green light for new VAT rules

Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.

Marketplace Movers & Shakers in January 2025

Michael Badichler, formerly Head of Digital Transformation at Rotkäppchen-Mumm, will now lead the E-Commerce department at Wenko-Wenselaar on an interim basis.
Lynn Kröger has left Esprit to join Douglas as Senior Project Manager Global E-Commerce.
Andreas Küpper, formerly Director Digital Sales EMEA at Lee & Wrangler, has joined Zalando as Commercial Director Modern.

Marketplace Universe News 20.01.2025 – TikTok chaos in USA / Zalando exceeds forecast / Amazon stops “try before you buy”

TikTok chaos in the US: Facing an impending ban, TikTok shut itself down on Saturday, only to start up again on Sunday after Donald Trump declared that he would issue an executive order on Monday immediately after taking office to delay it. He can imagine a joint venture in which the US would hold half of TikTok’s shares. In the meantime, many users have fled to the Chinese app RedNote in protest.

Personnel carousel December

Marketplace Movers & Shakers in December 2024

Kadir Batgi, International Marketplace Account Manager at Defacto has left the company after nine years and started a new position as International Marketplace Senior Executive at Jimmy Key.
Stephanie Hölzlwimmer has left Bosch after 16 years to look for new challenges elsewhere. So far, she keeps quiet about her new workplace.
Wandrille Lerfebvre has left 24S.com to join Loiuis Vuitton as Digital Business Performance Senior Manager.

Marketplace Universe Greatest News 2024

2024 – an exciting year for the entire marketplace industry draws to a close. Time to look at the greatest news – from ABOUT YOU to Zalando, from Amazon to Temu and many more

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