In the course of the takeover of About You, Zalando has secured more than 90% of About You’s share capital. Irrespective of the takeover, Zalando has ambitious plans: in 2025, sales are expected to increase by between 4 and 9 percent – twice as much as in 2024. Incidentally, Switzerland is Zalando’s second strongest market after Germany.
The time has come: TikTok Shop has opened its seller portal for merchants in Germany. At the same time, TikTok is working on expanding Fulfilment by TikTok to Germany. In France and Italy, too, merchant registration is now possible.
Melvin Hinrichs has left MediaMarktSaturn to join Sorara Outdoor Living as Country Manager Benelux.
Carsten Feiler has left Tradebyte to embark on a new journey as Managing Partner at factor-D-Diversity-Consulting.
Andreas Neuhauser steps into a global leadership role as Global Director Digital Commerce HEAD Sport at HEAD.
Regardless of the uncertain future in the US, TikTok is apparently continuing to expand TikTok Shop. According to reports, TikTok Shop is set to launch in Italy in March or April, with Germany, France, Brazil and Japan to follow later in the year. Meanwhile, Lidl has launched initial sales attempts on TikTok Shop in the UK.
Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.
A good year for Amazon: Amazon has generated an operating income of 68.6 billion US.Dollar after 36.9 billion US-Dollar in the previous year. Net income almost doubled to 59.2 billion US dollars, with Amazon posting a net income of 20 billion US dollars in the fourth quarter alone.
Amazon.de is entering the optical business and is now also selling prescription glasses. With “Amazon optics”, Amazon is attacking established players such as Mister Spex – however, many additional services such as virtual try-on are missing.
Michael Badichler, formerly Head of Digital Transformation at Rotkäppchen-Mumm, will now lead the E-Commerce department at Wenko-Wenselaar on an interim basis.
Lynn Kröger has left Esprit to join Douglas as Senior Project Manager Global E-Commerce.
Andreas Küpper, formerly Director Digital Sales EMEA at Lee & Wrangler, has joined Zalando as Commercial Director Modern.
TikTok chaos in the US: Facing an impending ban, TikTok shut itself down on Saturday, only to start up again on Sunday after Donald Trump declared that he would issue an executive order on Monday immediately after taking office to delay it. He can imagine a joint venture in which the US would hold half of TikTok’s shares. In the meantime, many users have fled to the Chinese app RedNote in protest.
Wayfair is pulling out of the German market. The German online shop has already closed, and Wayfair marketplace sales partners can no longer reach their contacts. The Berlin office is also being closed, costing all employees there their jobs – unless they move to London or Boston, which Wayfair is offering about half of the workforce.
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