Live shopping is becoming a key trend in European e-commerce – and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce.
OpenAI and Perplexity on the Road to an AI Marketplace
Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic commerce projects: OpenAI introduced Shopping Research, a product search for ChatGPT that generates personalized buyer’s guides. Merchants can apply for greater visibility through an allow-list process. Perplexity also enables lightweight product data placement via a Merchant Program. What’s still missing for the marketplace transition is checkout.
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.
In the US, this accusation led to the imminent demise of TikTok: The EU has fined TikTok €530 million for transferring user data to China. TikTok now has six months to bring its app into compliance with EU regulations. Fortune
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