Marketplace Country Quadrant Germany
The Marketplace Country Quadrant Germany 2026 reveals the 23 most relevant marketplaces for selling in Germany – from Amazon and Otto to Temu and Shein.
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Marketplace Universe News 09.03.2026 – OpenAI halts Agentic Commerce / Amazon Haul grows rapidly / Refurbished on the rise
Just five months after entering Agentic Commerce with its Instant Checkout, OpenAI is already pulling the plug. It appears that while users research products via ChatGPT, they do not use the bot to complete purchases. However, OpenAI may be giving up too quickly: changing established user behaviour requires persistence – and, of course, the necessary investments.
Marketplace Universe News 06.10.2025 – ChatGPT starts in-chat-shopping / Amazon tests Haul in Spain / Platformisation in Germany
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.
Marketplace Universe News 27.01.2025 – Marketplaces drive growth / eBay’s new ad rules / Kaufland is reorganizing its fulfillment
Marketplaces are driving sales growth in German e-commerce: After two years of declining sales, online retailing is expected to grow by 1.1 percent in 2024, according to the bevh. This growth stems from marketplaces, which grew by 4.7 percent, while online pure players continued to suffer a decline of 3.6 percent and omnichannel retailers a decline of 2.0 percent. For this year, the bevh expects an increase of 2.5 percent