Regardless of the uncertain future in the US, TikTok is apparently continuing to expand TikTok Shop. According to reports, TikTok Shop is set to launch in Italy in March or April, with Germany, France, Brazil and Japan to follow later in the year. Meanwhile, Lidl has launched initial sales attempts on TikTok Shop in the UK.
Otto has lost over 1.100 seller partners on its marketplace since April 2024, the German business newspaper “Handelsblatt” reports. Nearly 700 sellers were fired from the marketplace by Otto, round about 500 sellers have left the platform on their own account due to frustration over raised fees, technical problems and high return rates.
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