Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.
At its Seller Conference Accelerate, Amazon introduced a new Agentic AI designed to independently develop and execute strategies. The enhanced Seller Assistant will automatically warn sellers about potential overstock fees, suggest price adjustments, optimize inventory levels.
Starting today, September 15, local retailers in Switzerland can sell their products via Temu.
Online fashion platform Shein is growing rapidly in the United Kingdom. Last year, its revenue there exceeded 2.3 billion euros. Compared to 2023, this was an increase of 32 percent.
Discover the 24 most important B2C marketplaces in Poland, and explore the country’s evolving e-commerce landscape! Featuring Allegro, Amazon, Vinted, empik, Modivo, morele and many others.
ChatGPT Secretly Tests Native Shopping Features
OpenAI is quietly piloting a shopping feature inside ChatGPT that lets users search for products and complete purchases within the chat interface. The tool appears to integrate with Stripe for checkout and includes rich product listings – turning ChatGPT into a potential AI-powered marketplace.
The Marketplace Country Quadrant Italy shows a lack of local players, aside from Unieuro. Amazon is the dominant force, the Chinese players Shein and Temu are slowly catching up.
Zalando’s takeover of About You gets greenlight from EU
It’s official: The EU Commission has approved Zalando’s acquisition of About You, roughly six months after the initial announcement. The deal is valued at €1.2 billion. Together, the two fashion platforms now serve around 65 million customers across Europe. With the merger, Zalando aims to better respond to pressure from Shein and Temu – and prepare for a future shaped by AI-powered commerce.
After two difficult years, the German online market grew again in 2025 for the first time, according to the HDE Online Monitor.
About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
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