Products of Western sports and fashion brands such as Adidas, Puma, Ray Ban, Nike or Guess have appeared on the marketplace of Shein. Some of the affected brands have already announced legal steps.
Amazon eases the export to countries without a specific Amazon Store with the new Export Central, which is part of Amazon’s EU Export programm. With it, sellers can enable international shipping settings to 39 European countries with just a few clicks.
The Marketplace Country Quadrant Switzerland lists the 35 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as eBay and Temu. Zalando is also very dominant: the marketplace even tops the sales of the Swiss top dog Digitec Galaxus.
The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.
What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.
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