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Retail Media Night: The pros and cons of Retail Media

No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers’ demands for detailed data and marketplaces’ control over it highlights the tensions in this rapidly evolving industry, signaling that retail media’s impact is still unfolding.

HDE figures on German e-commerce market 2023

How much a few marketplaces dominate the German market

54% of German e-commerce sales were generated via online marketplaces in 2023 – according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.

Zalando’s marketplace strategy: What the 2023 annual figures reveal

Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.

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