Products of Western sports and fashion brands such as Adidas, Puma, Ray Ban, Nike or Guess have appeared on the marketplace of Shein. Some of the affected brands have already announced legal steps.
The Marketplace Country Quadrant France shows a very diverse, dynamic and broad marketplace landscape with many interesting players.
As the Marketplace Country Quadrant Netherlands shows, the Dutch market is very broad and flat. Many local heroes can hold their own.
The UK has a very special and high-revenue e-commerce marketplace landscape. This is reflected in the Marketplace Country Quadrant UK, which shows many local heros.
The Marketplace Country Quadrant Switzerland lists the 35 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as eBay and Temu. Zalando is also very dominant: the marketplace even tops the sales of the Swiss top dog Digitec Galaxus.
The Marketplace Country Quadrant Germany shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Wayfair at Home & Living.
A comparison of Amazon, Zalando and About You: The three major B2C marketplaces are characterized by their different approaches and scales. Understanding these differences is essential for any seller considering where to allocate their marketplace efforts.
The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.
Looking back on the 2023/2024 financial year, it is clear that even industry leaders such as Zalando and About You were not immune to the general economic challenges that shook online retail. Both companies reported slight declines in sales, but showed a strategic focus on healthy growth. Profitability at Zalando and AboutYou is a necessity in today’s competitive environment.
No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers’ demands for detailed data and marketplaces’ control over it highlights the tensions in this rapidly evolving industry, signaling that retail media’s impact is still unfolding.
