Amazon expands Pan-EU FBA to the Netherlands
As of June 25, 2025, sellers enrolled in Amazon’s Pan-European Fulfilment by Amazon (Pan-EU FBA) must list their products on Amazon.nl to stay in the program. The Netherlands has become a mandatory market, prompting sellers to ensure VAT registration and local listings are in place.
As the Marketplace Country Quadrant Netherlands 2025 shows, the Dutch market is very broad and flat. The Local Heroes find themselves under attack from the international competition.
Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.
Amazon is offering rock-bottom prices and launching its first “Everyday Essentials Week” from May 21 to 27, with discounts of up to 35% on everyday items. AboutAmazon
The Marketplace Country Quadrant France 2025 shows a very diverse, dynamic and broad marketplace landscape with many interesting players.
Marketplace Universe News 12.05.2025 – rump forces players to Europe / Amazon Hauls starts in UK / Good figures for Zalando and About You
The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules – simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.
The Marketplace Country Quadrant Germany 2025 shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Media Markt in Electronics.
The German Retail Association HDE has filed a complaint with the Federal Cartel Office against Temu for anti-competitive behavior. The accusation: Temu deprives retailers who sell on Temu of the sovereignty to set prices.
The situation regarding TikTok in the US remains unclear: Trump has extended the deadline for a sale, which would have expired at the weekend, by another 75 days. This gives prospective buyers time to get into position. The list of potential buyers is getting longer and longer. Amazon, Microsoft, Perplexity AI, Oracle founder Larry Ellison, Reddit founder Alexis Ohanian, Mr. Beast, OnlyFan founder Tim Stokely, and billionaires like Elon Musk and Frank McCourt are included.
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