Marketplace Universe News 28.04.2025 – DHL is suspending US deliveries / Technical Issues on Otto marketplace / Amazon starts Beauty Category
Shein and Temu have announced price increases in the US in response to high tariffs on imports from China and the expiry of the de minimis rule on April 25. Until 2024, around 1.4 billion packages from China had entered the US duty-free under this rule. BBC (Overview) LinkedIn (de minimis rule)
Profitability has been one of the most important topics for brands and retailers over the past 12 months – and it will continue to be a key focus. Selling on marketplaces, however, often makes it tricky to understand what actually remains at the end of the day. When brands operate across multiple platforms, they need reliable and comparable data to identify cost traps. Only then can they develop a strategy for improving profitability. Together with our partner ChannelEngine, we’ve put together 5 tips for better marketplace profitability.
The German Retail Association HDE has filed a complaint with the Federal Cartel Office against Temu for anti-competitive behavior. The accusation: Temu deprives retailers who sell on Temu of the sovereignty to set prices.
Marketplaces are a popular choice for many retailers and brands looking to expand into international markets. Wiltec, a specialist retailer in DIY, garden, and pet supplies, leverages several platforms for its cross-border commerce strategy – including Kaufland Global Marketplace. This best practice showcases how Wiltec scales internationally with Kaufland.
The situation regarding TikTok in the US remains unclear: Trump has extended the deadline for a sale, which would have expired at the weekend, by another 75 days. This gives prospective buyers time to get into position. The list of potential buyers is getting longer and longer. Amazon, Microsoft, Perplexity AI, Oracle founder Larry Ellison, Reddit founder Alexis Ohanian, Mr. Beast, OnlyFan founder Tim Stokely, and billionaires like Elon Musk and Frank McCourt are included.
Pierre-Yves Delforge has advanced to Vice President Vendor Management at zooplus.
Michael Hartmann, the driving force behind the Amazon success of German gardening brand Gardena, left the company after more than eight years. He joined NBG EDV as Senior Head of E-Commerce.
Radha Patel has left B&Q to join Temu in London as Senior Business Development Manager.
The Marketplace Quadrant “Sports” 2025 shows the 50 most relevant B2C online marketplaces in Europe for this category.
After much back and forth, TikTok Shop is launching today in Germany, France and Italy. In Germany, About You, Beiersdorff and Cosnova, among others, are taking part. TikTok Shop has been available in the UK since 2021 and in the US since the end of 2023.
Around 247 billion euros – that is the total gross merchandise value that sellers will generate through marketplaces in cross-border European trade in 2025, according to a forecast by CB Commerce. It’s no wonder that many brands and retailers are looking for new marketplaces to sell to abroad. And the range is constantly growing because many marketplace providers are expanding and integrating more and more countries into their business. One example is MediaMarktSaturn.
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