Universe, Autor bei Marketplace Universe

Marketplace Universe News 30.03.2026 – TikTok Shop grows rapidly in Germany / EU Extends Processing Fee for Packages / Otto start with Sellers from Netherlands

One year after its launch, around 15% of German online shoppers have already purchased via TikTok Shop, according to NielsenIQ. Depth of usage is also increasing: the average purchase frequency rose from 2.3 to 3.3 purchases per year, while spending per buyer increased by around 32%. TikTok is thus increasingly evolving from a discovery channel into a transaction platform.

From Meme to Market Leader: Why Wish collapsed while Temu exploded

A couple of years ago Wish looked like the definition of a cheap chinese marketplace. And though Temu seems to repeat a lot of its formula, it succeeds way beyond Wish. We take a closer look at both marketplaces and where their strategies diverged.

Marketplace Universe News 23.03.2026 – 600 German Seller on Shein / Amazon Invests in Poland / Kiabi Expands Marketplace Business

The marketplace of Shein continues to expand its seller network in Europe: in Germany alone, more than 600 sales partners are now active. This marks a shift from a pure private-label model towards a more open marketplace with a growing merchant base. At the same time, in France, the government also failed in its second attempt to temporarily suspend the marketplace following a scandal involving child-like sex dolls.

Zalando Business Update 2026 – Deep Dive

Zalando strategy 2026: Strong numbers — but key questions on partner dynamics, retail media and dependencies remain.

Marketplace Universe News 16.03.2026 – Zalando Issues Positive Outlook / Breuninger Fails to Find a Buyer / Sigma Sports launches marketplace

Zalando expects adjusted EBIT of €660-740 million in 2026, up from €591 million in 2025. This would represent 12-25% growth. The company is also optimistic about trading volume: GMV is expected to grow by 12-17%, building on €17.6 billion in 2025. Zalando cites the increasing use of AI in areas such as product imagery and virtual try-ons as a key driver, helping to reduce costs and returns.

Marketplace Country Quadrant Germany

The Marketplace Country Quadrant Germany 2026 reveals the 23 most relevant marketplaces for selling in Germany – from Amazon and Otto to Temu and Shein.

King's Day in the Netherlands: Opportunities for marketplace sellers on bol

King’s Day as a Marketplace Case: What Sellers Can Learn from 27 April in the Netherlands

Koningsdag is not a Dutch Black Friday, but a lesson in marketplace-driven occasion commerce. Demand builds in the preparation window before 27 April – driven by concrete use cases, time pressure and delivery promises rather than discount mechanics.

How TikTok, Roblox and Whatnot Are Reshaping Gen-Z Commerce

Where do Gen-Z audiences spend their time – and more importantly – their money? We take a look at three thriving platforms.

Marketplace Universe News 09.03.2026 – OpenAI halts Agentic Commerce / Amazon Haul grows rapidly / Refurbished on the rise

Just five months after entering Agentic Commerce with its Instant Checkout, OpenAI is already pulling the plug. It appears that while users research products via ChatGPT, they do not use the bot to complete purchases. However, OpenAI may be giving up too quickly: changing established user behaviour requires persistence – and, of course, the necessary investments.

CEE Deep Dive: Top 5 Marketplaces Many Brands Overlook

CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.

Author name: Universe