Deep Dives

Who is AliExpress?

The Rise of ALiExpress Europe

AliExpress Europe is booming. Discover who shops there, what sells best, and how brands can win on this fast-growing marketplace.

Pimkie collöaborets with Shein - Pact with the devil?

Pimkie Joins Shein: A Fashion Lifeline or a Faustian Bargain?

Pimkie joins Shein in a cooperation – and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?

important local marketplaces in central and eastern europe overview

CEE hits different: Don’t miss these Marketplaces in Central and Eastern Europe!

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

ABOUT YOU Seller Center 5 Steps for Onboarding

Go live in only 4 weeks: How ABOUT YOU’s new Seller Center works

ABOUT YOU has launched a new self-onboarding tool to make access to its marketplace faster and more straightforward. The ABOUT YOU Seller Center replaces the previous, more complex onboarding process and lowers the barriers for brands and manufacturers to start selling online.

TikTok Shop Strategy Content

TikTok Shop: Is it Worth it?

Behind the hype lies a key question for any brand team: What kind of resources does it actually take to succeed on TikTok Shop?

Scroll to Top