Deep Dives Archive - Page 3 of 7 - Marketplace Universe

Kaufland Guide: 7 Steps to Internationalization

How to sell international on Kaufland Global Marketplace

When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace operator has achieved something that’s still rare in the European marketplace landscape: a unified, cross-country system. With just a few clicks, sellers can go live in up to seven European markets simultaneously – significantly reducing both technical and operational complexity. Here is their guide “How to sell international on Kaufland Global Marketplace”. Seven Markets, One System: Why Kaufland is Worth Considering Over the past few years, Kaufland Global Marketplace has focused on simplifying international expansion. Through a central platform, sellers can currently access marketplaces in seven countries: Germany, Czech Republic, Slovakia, Poland, Austria – and starting in late summer 2025, also France and Italy. In total, this means access to up to 139 million potential online shoppers. The Seller Portal is the command center: it allows sellers to manage and translate everything from product data and legal texts to shipping rules – all tailored to the relevant country. Even after-sales service can be handled centrally across markets. One Registration – Many Channels to sell international Sellers only need to register once to access all Kaufland marketplaces. At onboarding, they can choose to launch in one or multiple countries – and additional markets can be added at any time without re-registration. Requirements to get started: The Pricing Kaufland Global Marketplace treats its multi-market offering as a unified package – and this is reflected in the fee model. Sellers pay a flat monthly fee of €39.95 (Basic) or €59.95 (Plus), plus a category-based commission. The big advantage: adding additional countries incurs no extra cost. Listing products is also free and unlimited across all marketplaces. How the Operational Rollout Works Especially valuable for sellers with existing system landscapes: the rollout can be largely automated. Kaufland offers free tools for data transfer and translation, and over 130 integration partners ensure smooth connectivity with popular ERP and shop systems. The Seven Steps to Internationalization In its guide, Kaufland Global Marketplace clearly walks sellers through the onboarding steps with dashboard screenshots and explanations: Conclusion: Less Complexity, More Reach For many brands and sellers, internationalization is no longer optional – it’s essential for growth. And while marketplaces promise fast access to new markets, the reality often involves complex tech setups, fragmented structures, and inconsistent policies. Kaufland Global Marketplace takes a different approach: one platform, one logic, one interface – across seven markets. This drastically lowers the barrier to entry and enables scalable growth from day one. A compelling model – and one that other marketplaces would do well to learn from. 💡 The complete guide with all its practical tips that shows how to sell international on Kaufland Global Marketplace is available free of charge here:

Landscape with VAT Rates in Europe powered by Taxdoo July 2025

VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know

Selling through online marketplaces offers enormous opportunities for brands and retailers – especially in cross-border commerce. But anyone wanting to sell internationally must deal intensively with one topic: VAT. And it’s a tricky one. Despite EU-wide rules, the reality remains complex. Different VAT rates, national exemptions, and ever-changing regulations make VAT one of the biggest stumbling blocks in European e-commerce. That’s why we’ve put together this guide: VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know. It highlights the key differences, common pitfalls, and action points – especially for marketplace sellers and brands with international ambitions.

Categories and Assortments: What’s Working on bol

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

Marketplace market share in Germany HDE Online Monitor 2025

The German Online Market 2025

After two difficult years, the German online market grew again in 2025 for the first time, according to the HDE Online Monitor.

Best Practice: Car Parts and Workshop Service on eBay

eBay is a generalistic marketplace, active and relevant in every category – but it is a true giant for car parts: Currently, around 700 million vehicle parts are available on eBay globally. According to the company, eBay is the number one platform for automotive parts and accessories in both the UK and Germany. And eBay is continuing to push the marketplace model further: for the past nine months, eBay has been offering a combined parts-and-installation service in collaboration with repareo. With the “Best Practice: Car Parts and Workshop Service on eBay” We took a closer look at the concept – and encountered true platform spirit. Blueprint: Tire Service eBay is an essential player in the German car parts trade: one vehicle part is sold every second, and one tire every 19 seconds via the platform. These impressive figures were presented by Christian Wenzel, CEO of car parts seller and e-commerce service provider ecanis, at the Marketplace Convention in Cologne last October. Just one example: 10,000 liters of motor oil are sold daily through eBay. So, it was only logical for eBay to expand into adjacent services – not least to make the offering even more attractive. It all started back in 2017 with a tire installation service, which can be booked at the same time as purchasing tires on eBay. The service is available in Germany, the UK, and the USA. Tires were a logical starting point: installation is fairly standardized across vehicles, making the process easy to scale. Car Parts & Workshop Service on eBay Five years later, an internal eBay survey revealed high demand for expanded offerings: high repair costs, lack of trust in garages, and a growing desire for online appointment scheduling were cited by 79% of respondents as reasons to offer more comprehensive service options. eBay responded: in September 2024, the new workshop service launched in Germany. It includes: Partnership with repareo The service is powered by repareo, a booking platform with thousands of affiliated garages across Germany. Repareo handles the technical onboarding of new workshops and manages the appointment system. eBay, in turn, provides access to parts, manages the purchase process and payment. Customers pay a fixed price upfront, ensuring full cost transparency. Currently, 30 different services are available – from battery and oil changes to timing belt replacements. With this service, eBay is delivering on a true platform strategy by bringing together different user groups: parts sellers, workshops, and drivers. It’s a classic win-win-win: And eBay? The platform benefits from increased user and seller activity. Thanks to repareo, eBay’s own operational burden remains low – the partner handles everything from workshop integration to quality assurance. If a workshop fails to meet the required standards, it can be removed from the program. In return, eBay ensures seller quality: to participate, sellers must: Sales Boom on the Horizon? This model could become even more lucrative for sellers. If the EU proceeds with its plan to require annual vehicle inspections (instead of every two years) for older vehicles, demand for relevant parts and services could spike. According to Mark Steier of Wortfilter.de, this would affect nearly 22 million vehicles in Germany – almost half the current fleet. He sees eBay, as the leading platform for car parts, at the epicenter of this demand boom. His advice for sellers: The combination with eBay’s workshop service can further boost revenues. Conclusion At present, the combined car parts and workshop service is only available in Germany. Despite its success, eBay currently has no plans to expand it to other countries. Similarly, additional service models for other product categories are not on the roadmap – at least for now. Why? Because creating a true win-win-win scenario like this requires the right use case – and most importantly, the right cooperation partner as the best practice: car parts and workshop service on eBay together with repareo shows. There’s still plenty of room for innovation.

Selling to Switzerland: Unique Rules, Strong Potential

The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules – simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.

Interview: What Makes a Good Tax Advisor for Marketplace Sellers?

It almost sounds like the beginning of a bad joke: “Two clueless people meet…” – but in reality, this is often the unfortunate situation when tax advisors and auditors at the tax office are faced with the tax returns of marketplace sellers. Things can get especially dire when cross-border revenues are involved. We asked Roger Grothmann in an interview what makes a good tax advisor for marketplace sellers? Roger is the founder of Hamburg-based tax technology company Taxdoo.

5 Tips for Better Marketplace Profitability

Profitability has been one of the most important topics for brands and retailers over the past 12 months – and it will continue to be a key focus. Selling on marketplaces, however, often makes it tricky to understand what actually remains at the end of the day. When brands operate across multiple platforms, they need reliable and comparable data to identify cost traps. Only then can they develop a strategy for improving profitability. Together with our partner ChannelEngine, we’ve put together 5 tips for better marketplace profitability.

Best Practice Internationalisation - Wiltec on Kaufland Global Marketplace

Best Practice: How Wiltec Scales Internationally with Kaufland

Marketplaces are a popular choice for many retailers and brands looking to expand into international markets. Wiltec, a specialist retailer in DIY, garden, and pet supplies, leverages several platforms for its cross-border commerce strategy – including Kaufland Global Marketplace. This best practice showcases how Wiltec scales internationally with Kaufland.

How to sell cross-border on MediaMarktSaturn Marketplace

Around 247 billion euros – that is the total gross merchandise value that sellers will generate through marketplaces in cross-border European trade in 2025, according to a forecast by CB Commerce. It’s no wonder that many brands and retailers are looking for new marketplaces to sell to abroad. And the range is constantly growing because many marketplace providers are expanding and integrating more and more countries into their business. One example is MediaMarktSaturn.