CEE Deep Dive: Top 5 Marketplaces Many Brands Overlook
CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.
Deep Dives
Entering Germany Beyond Amazon: Why European Brands Should Look at Otto
Otto opens up to European sellers. But what can those expect of the German marketplace giant?
Logistics as Market Access: What Sellers Really Need to Deliver in the Dutch Market
The Netherlands is not a market for logistical experimentation. Anyone selling here must master Next Day Delivery, late cut-off times, and reliable delivery promises as basic requirements. Anything less costs visibility and trust.
Onboarding in 3–5 Days: How Fast Go-Live on Marketplaces Really Works
Fast seller marketplace onboarding has become a central growth lever. For sellers, it determines whether capital turns into revenue quickly or remains tied up; for marketplaces, it determines how fast GMV can be built. Solutions like Octopia show that a go-live within 3–5 days is possible.
ReCommerce Bike Market: Which Platforms Are Really Relevant for Sellers
The second-hand bike market is growing, but it follows very different platform logics. For sellers, second-hand is therefore less a question of the channel and more about choosing the right platform and business model.
Repricing Strategy on Marketplaces: Protect Visibility, Preserve Margin
Repricing is no longer an optimization option in marketplace business – it has become an operational necessity. Sellers who approach repricing strategically, by category, and with clear price boundaries can protect visibility, safeguard margins, and unlock additional revenue potential.
Marketplace Support Reality: The Questions That Decide Your SLAs Every Day
Customer support on marketplaces is often misunderstood as purely reactive chaos. In reality, it is highly predictable: the vast majority of ticket volume is driven by just ten repetitive questions. The real challenge for sellers is not the complexity of these questions, but the “death by a thousand clicks” caused by fragmented inboxes and strict SLAs. This deep dive analyzes the anatomy of support volume, why it scales non-linearly, and how smart sellers turn “Where is my order?” into a retention engine.
Why your static PDP is dead: The shift to Video
With algorithms changing static images on your product pages become more and more of a liability. Video is the new baseline and AI can help with the transition.
Mercosur and the Marketplace Reality of South America: What It Means for European Brands
The Mercosur brings easier access to the Sout American markets. But what do these look like?
JD.com: Built for Control, Not Scale
With the Ceconomy takeover, Chinese Corporation JD.com shows its clear interest in the European market. But who is JD.com exactly, and how do they operate?