Deep Dives

Temu Opens Marketplace for EU sellers

This has been a long time coming: In March, Temu first invited sellers to their US platform, moving slightly away from their factory-to-consumer model to tentativley open towards a more traditional marketplace model. From then on, US based sellers can list their products on Temu, sending orders from their own warehouses. Now, Temu has brought this new approach to Europe.

Zalando and About You in Challenging Times

Looking back on the 2023/2024 financial year, it is clear that even industry leaders such as Zalando and About You were not immune to the general economic challenges that shook online retail. Both companies reported slight declines in sales, but showed a strategic focus on healthy growth. Profitability at Zalando and AboutYou is a necessity in today’s competitive environment.

Retail Media Night: The pros and cons of Retail Media

No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers’ demands for detailed data and marketplaces’ control over it highlights the tensions in this rapidly evolving industry, signaling that retail media’s impact is still unfolding.

HDE figures on German e-commerce market 2023

How much a few marketplaces dominate the German market

54% of German e-commerce sales were generated via online marketplaces in 2023 – according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.

Hot shit Cee market: Why eastern europe is so attractive

Eastern Europe is emerging as a critical growth market for e-commerce, driven by the stagnation in Western Europe and Germany’s recession. Challenges such as language barriers, logistics complexities, and price sensitivity can be solved, double-digit growth rates beckon.

The Rise of Shemu

What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.

Zalando’s marketplace strategy: What the 2023 annual figures reveal

Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.

Scroll to Top