Getting started on Kaufland Global Marketplace is operationally relatively simple – first sales can happen within just a few days. However, quick success does not come from listing products alone, but from the combination of competitive pricing, targeted visibility, and early internationalization.
A couple of years ago Wish looked like the definition of a cheap chinese marketplace. And though Temu seems to repeat a lot of its formula, it succeeds way beyond Wish. We take a closer look at both marketplaces and where their strategies diverged.
Zalando strategy 2026: Strong numbers — but key questions on partner dynamics, retail media and dependencies remain.
Koningsdag is not a Dutch Black Friday, but a lesson in marketplace-driven occasion commerce. Demand builds in the preparation window before 27 April – driven by concrete use cases, time pressure and delivery promises rather than discount mechanics.
Where do Gen-Z audiences spend their time – and more importantly – their money? We take a look at three thriving platforms.
CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.
Otto opens up to European sellers. But what can those expect of the German marketplace giant?
The Netherlands is not a market for logistical experimentation. Anyone selling here must master Next Day Delivery, late cut-off times, and reliable delivery promises as basic requirements. Anything less costs visibility and trust.
Fast seller marketplace onboarding has become a central growth lever. For sellers, it determines whether capital turns into revenue quickly or remains tied up; for marketplaces, it determines how fast GMV can be built. Solutions like Octopia show that a go-live within 3–5 days is possible.
The second-hand bike market is growing, but it follows very different platform logics. For sellers, second-hand is therefore less a question of the channel and more about choosing the right platform and business model.
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