Marketplace Insights

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Marketplace Movers & Shakers in november 2025

1. December 2025

Inka Buschmann has moved up the ranks in Ceceba’s E-Commerce team and is now Head of Online Wholesale and Marketplaces. Ludwig Schirmer, who led Devely’s Digital Unit up to last March, has returned to Europe after a few months in Dubai, and now joins DIY D2C brand Miss Pompadour as new Head of International Growth. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH,...

Octopia portrait at a glace

1. December 2025

Octopia is a subsidiary of Cdiscount, founded in 2021, and offers a fully integrated suite of marketplace services. The company combines technology, seller activation, fulfillment, retail media, and product offerings in a single setup. Its core solutions include Merchant-as-a-Service, Marketplace-as-a-Service, and the Octopia Community for multichannel sales.

Marketplace Movers & Shakers in Oktober 2025

8. November 2025

Patrick Bauernfeind became now officially the CEO & Managing Director of Nakoa Digital. Robin Prinsen formerly known as the CEO will stay as a partner. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH, supporting its expansion in the German-speaking region. Patrick Sedlmeier has left Kneipp GmbH and joined Douglas as Director Group Retail, bringing his retail expertise to the beauty giant.

Brands on Kaufland Marketplaces - Lego Takeover

4. November 2025

Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.

Pixelmoda creates procucr images for the italian retailer Rinascente - Cap

31. October 2025

Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model - 70% visuals from brands, 30% co-produced - keeps the signature “Rinascente look” while also enabling savings in the company's own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future...

Marketplace Movers & Shakers in september 2025

8. October 2025

Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO. Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces. Caroline Offergelt, after several years in the fashion marketplace world, has taken a...

Pimkie collöaborets with Shein - Pact with the devil?

2. October 2025

Pimkie joins Shein in a cooperation - and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?

important local marketplaces in central and eastern europe overview

27. September 2025

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

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