Marketplace Insights

The latest marketplace news at a glance

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Marketplace Country Quadrants – Full Keynote VIdeo

Marketplace Country Quadrants – Full Keynote VIdeo

27. March 2025
Deep Dives

Marketplace Country Quadrants : Surprising Leaders, Missed Opportunities & Local Champions Which country tops the chart in online spend per capita?Where is Amazon not the dominant player?And is Shein really the biggest fashion marketplace in Spain? In her keynote at E-Commerce Berlin Expo 2025, Marketplace Universe co-founder Valerie Dichtl revealed surprising truths and untapped opportunities in the evolving European marketplace landscape. Drawing from the latest Marketplace Country Quadrants, she shares...

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How customers buy – a crucial factor for success

How customers buy – a crucial factor for success

10. March 2025
Deep Dives

Almost half of all online shoppers now start their shopping journey on marketplaces, and the majority also prefer to shop on marketplaces rather than in brand web shops. However, purchasing behavior varies considerably depending on the user group, product, or country. This means that how customers shop is a crucial success factor in e-commerce: Only those who know which customers prefer to shop where can serve them in a targeted...

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How MediaMarktSaturn is promoting its refurbished business

How MediaMarktSaturn is promoting its refurbished business

7. March 2025
Deep Dives

The interest in and thus the market for professionally refurbished electronic and electrical appliances is growing and growing. This means that suppliers of refurbished products are finding more and more platforms through which they can sell their goods. MediaMarktSaturn started this four years ago and is now massively pushing the refurbished business.

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Best practice: Trendhims’s start at bol

Best practice: Trendhims’s start at bol

5. March 2025
Deep Dives

Within a year, the Danish supplier of men's accessories had launched on five marketplaces in eight countries. For its entry into the marketplace business, Trendhim chose bol, the Dutch market leader. Reason enough to take a look at the best practise of Trendhim's start at bol.

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Marketplace Movers & Shakers in February 2025

Marketplace Movers & Shakers in February 2025

2. March 2025
Movers and Shakers

Melvin Hinrichs has left MediaMarktSaturn to join Sorara Outdoor Living as Country Manager Benelux. Carsten Feiler has left Tradebyte to embark on a new journey as Managing Partner at factor-D-Diversity-Consulting. Andreas Neuhauser steps into a global leadership role as Global Director Digital Commerce HEAD Sport at HEAD.

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Ad campaigns on bol and Amazon: A Comparison

Ad campaigns on bol and Amazon: A Comparison

24. February 2025
Deep Dives

If you want to sell via marketplaces in the Netherlands and Belgium, there is no getting around the top dog, bol. But Amazon also wants a piece of the action and is trying to expand its position. It therefore makes sense for sellers to take a closer look at the similarities and differences between the two platforms – for example, in ad campaigns. Together with our partner Channable, we have...

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Marketplace portrait: MediaMarktSaturn

Marketplace portrait: MediaMarktSaturn

5. February 2025
Company Portraits

In our marketplace portraits, we take a closer look at what our valued sponsoring partners have to offer. In today's marketplace portrait MediaMarktSaturn, we take a look at one of the leading marketplaces for consumer electronics in Europe.

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Marketplace Movers & Shakers in January 2025

Marketplace Movers & Shakers in January 2025

3. February 2025
Movers and Shakers

Michael Badichler, formerly Head of Digital Transformation at Rotkäppchen-Mumm, will now lead the E-Commerce department at Wenko-Wenselaar on an interim basis. Lynn Kröger has left Esprit to join Douglas as Senior Project Manager Global E-Commerce. Andreas Küpper, formerly Director Digital Sales EMEA at Lee & Wrangler, has joined Zalando as Commercial Director Modern.

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When logistics go awry: how can a smooth change be ensured?

When logistics go awry: how can a smooth change be ensured?

21. January 2025
Deep Dives

No marketplace business without logistics. When more and more customers are complaining or leaving negative comments, when delivery times can no longer be met, storage space is running out or costs are spiraling out of control? So what do you do when logistics go awry, how can a smooth change be ensured?

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B2C-Marketplaces in Poland

B2C-Marketplaces in Poland

17. January 2025
Quadrants

Discover the 23 most important B2C marketplaces in Poland, and explore the country’s evolving e-commerce landscape! Featuring Allegro, Amazon, Vinted, empik, Modivo, morele and many others.

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Marketplace Movers & Shakers in December 2024

Marketplace Movers & Shakers in December 2024

8. January 2025
Movers and Shakers

Kadir Batgi, International Marketplace Account Manager at Defacto has left the company after nine years and started a new position as International Marketplace Senior Executive at Jimmy Key. Stephanie Hölzlwimmer has left Bosch after 16 years to look for new challenges elsewhere. So far, she keeps quiet about her new workplace. Wandrille Lerfebvre has left 24S.com to join Loiuis Vuitton as Digital Business Performance Senior Manager.

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European Active Users of Amazon, Shein, Tiktok, and Temu

European Active Users of Amazon, Shein, Tiktok, and Temu

19. December 2024
Deep Dives

Thanks to the EU: European REach of Online Giants Become Transparent The European Union’s Digital Services Act (DSA) has introduced a new era of transparency for online platforms, requiring those with over 75 million active monthly users in the EU to disclose their user figures twice a year, broken down by country. This data reveals fascinating insights into the online habits of Europeans and the role different platforms play across...

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Zalando acquires About You

Zalando acquires About You

11. December 2024
Deep Dives

Fashion Bombshell: Why Zalando acquires About You by Ingrid Lommer Zalando, Europe’s largest online fashion retailer, has announced its acquisition of competitor About You, marking a major shakeup in the European fashion e-commerce and marketplace industry. The deal, valued at €1.13 billion, includes a purchase price of €6.50 per About You share—a 107% premium on the stock’s three-month average price. The acquisition comes as Zalando and other European e-commerce fashion...

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