Marketplace Insights

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Brands on Kaufland Marketplaces - Lego Takeover

4. November 2025

Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.

Pixelmoda creates procucr images for the italian retailer Rinascente - Cap

31. October 2025

Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model - 70% visuals from brands, 30% co-produced - keeps the signature “Rinascente look” while also enabling savings in the company's own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future...

Marketplace Movers & Shakers in september 2025

8. October 2025

Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO. Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces. Caroline Offergelt, after several years in the fashion marketplace world, has taken a...

Pimkie collöaborets with Shein - Pact with the devil?

2. October 2025

Pimkie joins Shein in a cooperation - and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?

important local marketplaces in central and eastern europe overview

27. September 2025

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

Marketplace Movers & Shakers in July 2025

3. August 2025

Maximilian Gassner has taken on a broader leadership role as Vice President Sales Central at Adidas. Christina Skoeries has moved up the ranks at camel active and now holds the role of Director E-Commerce. Maria Jose Barrera Rojas has made a major move from Inditex to Louis Vuitton, where she now leads as Global VP E-Commerce.

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