Sebastian Klauke left Otto Group. Jonas Müller takes over as CEO at Avocadostore. Lisanne Dorn and Isabel Rocher leave Zalando. Nils Zundorf exits from DEPT agency. A lot has happened in the marketplace worls in June. Keep up with all Movers & Shakers here!
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A comparison of Amazon, Zalando and About You: The three major B2C marketplaces are characterized by their different approaches and scales. Understanding these differences is essential for any seller considering where to allocate their marketplace efforts.

The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.

The personnel carousel continues to turn in the marketplace business - it's time to move chairs again, this time with many newcomers and some surprising changes, e.g. at Otto and Zalando.

The Marketplace Quadrant "Jewellery & Watches" 2024 shows the 51 most relevant B2C online marketplaces in Europe for this category. In addition to well-known and large players such as Amazon, Zalando, Galeries Lafayette, and Breuninger there are interesting niche and online pure players such as Miinto, 24S, Maty Bijoutier and Diemer.

Amazon also has an outstanding position for local e-commerce in Germany, other Western and Central European countries. But things look different in other nations. That's why an internationalization with Amazon is sometimes not enough.

Looking back on the 2023/2024 financial year, it is clear that even industry leaders such as Zalando and About You were not immune to the general economic challenges that shook online retail. Both companies reported slight declines in sales, but showed a strategic focus on healthy growth. Profitability at Zalando and AboutYou is a necessity in today's competitive environment.

The Marketplace Quadrant "Fashion & Shoes" 2024 shows the 51 most relevant B2C online marketplaces in Europe for this category. New in: Carethy, PerfumesClub, H&M, Cdiscount, LE BVH MARAIS, ELLOS GROUP.

No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers' demands for detailed data and marketplaces' control over it highlights the tensions in this rapidly evolving industry, signaling that retail media's impact is still unfolding.

54% of German e-commerce sales were generated via online marketplaces in 2023 - according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.

Eastern Europe is emerging as a critical growth market for e-commerce, driven by the stagnation in Western Europe and Germany's recession. Challenges such as language barriers, logistics complexities, and price sensitivity can be solved, double-digit growth rates beckon.

What news: Shemu now has over 180 million monthly users in the EU.What's the story behind the rise of Shemu - our new term for the succesful Chinese players Shein and Temu.

Platform Building: Online as quickly as possible or step by step? BILD launched its marketplace within 11 weeks, but the speed has left its mark. Others such as Hornbach or Popken Fashion are taking much longer. The question of which is better was discussed by the panel at the Mirakle Platform Summit.

Zalando's marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company's marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.

Despite the success of the marketplace, which has recorded double-digit growth and achieved a GMV of over 2 billion euros, the traditional retail business is suffering from declining sales. The departure of marketplace boss Bodo Kipper suggests different views on the strategic direction.
Mädchenflohmarkt, a secondhand fashion platform, declared bankruptcy last summer after over 15 years in business. Christian Wegner, the ex-founder of Momox, stepped in as an investor with plans to streamline operations and open the platform to B2C sellers. His goal is to transform Mädchenflohmarkt into a profitable company by tightening logistics processes and expanding revenue streams.
- News
How could a AI-powered marketplace look like? Perplexity might give as a glimpse of the future. The AI service has introduced a...
Amazon shuts down Amazon Fresh in Germany and cooperates with Knuspr instead. Meanwhile, Temu starts selling FMCG products in its...
Shein has presented its annual figures for Europe: according to these, the platform recorded a whopping 68% increase in 2023. The...
The EU has launched formal proceedings against Temu. The EU commission has voiced concerns that Temu is failing to efficiently prevent...
Amazon has outlined the requirements for its upcoming ‘Low-Cost Store’ in the U.S. The store - Amazon's answer to Temu -...
Breaking News Amazon is allegedly building a huge brick-and-mortar shopping mall that is supposed to open in the second half of...
Mytheresa has signed a deal to acquire its larger, but insolvent rival Yoox Net-a-porter for 555 million euros. The two...
Breaking News 12 months after its start in the U.S. market, TikTok Shop hat reached an estimated 9-month-GMV of about 4.5 billion...
Products of Western sports and fashion brands such as Adidas, Puma, Ray Ban, Nike or Guess have appeared on the marketplace of Shein. Some of the affected brands...
Otto has lost over 1.100 seller partners on its marketplace since April 2024, the German business newspaper "Handelsblatt" reports. Nearly 700...