Let's talk MarketplacE
The Podcast for all Marketplace People
Is TikTok Shop an e-commerce channel or a marketing channel? Ask ten marketplace managers right now and you’ll get ten different answers – and that confusion is exactly where this episode starts. Ingrid and Valerie sit down with Max Burianek, Head of TikTok Shop Germany, who built the platform’s UK business before bringing it to...
Round about two thirds of all European online sales happen on online-marketplaces – surely that calls for a regular talk show!
Let’s talk Marketplace is the podcast where Valerie und Ingrid share their thoughts and insights into the marketplace world each week – sometimes just the two of them, sometimes with the help of knowledgable guests. We are entertaining, competent, out-spoken – and won’t stand for bullshit!
New episode out weekly in English
How do small niche sellers scale internationally – without a store, without a team, and without Amazon pressure? In this episode, Ingrid speaks with Isabell Butterwegge from eBay and Kim Mooney, founder of Uncanny Collectibles in Ireland. Kim explains why internationalisation wasn’t a “nice to have” but a survival strategy. And Isabell shares how eBay...
Two Fashionistas Talking – SNOCKS and the Road to Marketplace Success, In this episode, Valerie takes the mic solo – joined by Laura Maria Schmidt, Lead Marketplaces at SNOCKS Group. Laura shares how SNOCKS evolved from a pure Amazon seller into a profitable multi-marketplace setup spanning 26 countries. Her key takeaways: Marketplace isn’t a side...
Why does the French fashion and sports market tick differently – and what does that mean for brands? In this episode of Let’s Talk Marketplace, Ingrid and Valerie discuss this topic in detail with Déborah Schinasi (founder of the consulting firm The Agent in Paris) – in a practical, pointed, and no-nonsense way. They discuss...
Amazon introduces its new AI feature “Help Me Decide” – a shopping assistant that uses your browsing and search history to make suggestions for your next purchase. In addition to this news, Valerie and Ingrid also discuss why Bauhaus only launched its marketplace after two years of development and whether the DIY market is too...
The UK marketplace game follows its own rules – and most European brands still play by the wrong ones. In this episode, Valerie and Ingrid talk with Neil Lauderdale (ex-Pentland, Speedo, Ellesse, Canterbury) about what really drives marketplace success in the UK. They discuss why Zalando and ASOS are overrated, while Next, Very, John Lewis,...
Amazon doesn’t negotiate – it tests your limits. In this episode, Ingrid and Valerie, together with Amazon expert Martin Heubel, reveal what really goes on behind the scenes of the annual vendor negotiations (AVNs). They discuss why brands are facing tougher terms, shrinking margins, and higher investments, and what smart strategies can help turn the...
Pimkie is the first European brand to use Shein’s Xcelerate program – and in return, it faces a lawsuit from its former owners and exclusion from the French industry association. Is this move a lifeline or a massive reputational risk? Ingrid and Valerie discuss this in today’s news episode. They also analyze the latest Temu...
Without the right product images, nothing works. But: different style guides, missing samples, questions around color accuracy, videos – all of that can make costs skyrocket fast. Can AI help? Yes – when it acts as an on-set co-pilot for photographers and models, steering lighting, poses, style-guide compliance, and quality assurance. How this works in...
TikTok Shop polarises – is it chaos or the next big thing in commerce? Kristina Mertens sees clear potential. In this episode, she joins Ingrid and Valerie to discuss why Social Commerce is more than a trend and how creator communities drive real brand loyalty. She shares how brands like 6PM or More Nutrition succeed...