SEO vs. GEO for E-Commerce – What you Need to Know
GEO doesn’t replace SEO. Mirakl’s Chief Data & AI Officer Anne-Claire Baschet explains why your product catalog is the lever that works in both channels.
Agentic Commerce
The German Online Market 2026
In 2026, the German e-commerce market is back to a steady growth, according to HDE’s Online-Monitor study.
When the Buyer Is an Algorithm: What Brands Need to Know About Agentic Commerce Right Now
Are AI Agents doing our shopping in the near future? Find out how to best prepare your listings for Agentic Commerce.
Shop Direct and Buy for Me: The legal questions behind Amazon’s new commerce model
Amazon is testing two models in the US with “Shop Direct” and “Buy for Me” that go far beyond a new shopping feature. This raises numerous open questions around copyright, trademark law, consumer protection and the Digital Markets Act.
Marketplace Universe News 09.03.2026 – OpenAI halts Agentic Commerce / Amazon Haul grows rapidly / Refurbished on the rise
Just five months after entering Agentic Commerce with its Instant Checkout, OpenAI is already pulling the plug. It appears that while users research products via ChatGPT, they do not use the bot to complete purchases. However, OpenAI may be giving up too quickly: changing established user behaviour requires persistence – and, of course, the necessary investments.
Marketplace Universe News 02.02.2026 – Amazon plans investment in OpenAI / eBay blocks AI bots / Vinted expands into the US
Amazon is reportedly in talks with OpenAI about an investment of up to $50 billion. OpenAI is seeking a total of around $100 billion in fresh capital. SoftBank also said to be among the potential investors. OpenAI has also set the price for its new ads on ChatGPT at $60 per 1,000 impressions. That’s about three times as much as Meta.
Marketplace Universe News 26.01.2026 – OpenAI charges sales fee / Wolt becomes shopping platform / Decathlon buys Rebike
OpenAI is making its “ChatGPT Instant Checkout” a paid service and charging a 4% sales commission – initially from Shopify merchants. The reason for this is the high pressure to monetize due to the high investments. At the same time, OpenAI is changing the retail landscape: those who don’t pay lose convenience and thus sales – a clear signal that agentic commerce is no longer a free traffic channel.
2025 Marketplace Year in Review: The Great Re-Architecture
As we close out 2025, it’s clear this wasn’t just another year of incremental growth – it was a year of structural re-architecture. The marketplace model has moved from being a “digital shelf” to an integrated, AI-driven, and internationally fluid ecosystem. For sellers, the “Bigger Picture” of 2025 is the transition from managing listings to managing complex, cross-border value chains.
Agentic Commerce 2026: How AI Agents Change the Marketplace Formula
Live shopping is becoming a key trend in European e-commerce – and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce.
Marketplace Universe News 10.11.2025 – France’s battle against Shein / Zalando pushes into sportswear / TikTok Shop good start in Germany
Shein continues to face significant pressure in France: first, the government initiated to suspend the platform, then on Thursday, 200,000 Shein packages were inspected at Paris’ Roissy-Charles de Gaulle Airport. The goal: to remove illegal and unsafe products from circulation.