Marketplace Country Quadrant Italy
The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.
eBay
How much a few marketplaces dominate the German market
54% of German e-commerce sales were generated via online marketplaces in 2023 – according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.