marketplace

The Rise of Shemu

What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.

Build marketplaces fast (like Bild.de) or step-by-step (like Hornbach)?

The right strategy for building a platform: online as quickly as possible or step-by-step?

Platform Building: Online as quickly as possible or step by step? BILD launched its marketplace within 11 weeks, but the speed has left its mark. Others such as Hornbach or Popken Fashion are taking much longer. The question of which is better was discussed by the panel at the Mirakle Platform Summit.

Zalando’s marketplace strategy: What the 2023 annual figures reveal

Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.