Marketplace Country Quadrant Germany
The Marketplace Country Quadrant Germany 2026 reveals the 23 most relevant marketplaces for selling in Germany – from Amazon and Otto to Temu and Shein.
zalando
Marketplace Universe News 09.02.2026 – Amazon set to lose pricing power / EU cracks down on TikTok’s addictive potential / Zalando under pressure
Germany’s competition authority has prohibited Amazon from influencing how third-party sellers set prices on Amazon.de through internal platform controls. Amazon may no longer enforce price caps via algorithms, nor apply indirect price parity by penalising visibility.
Marketplace Universe News 19.01.2026 – Google pushes standard for AI commerce / Temu catches up with Amazon / OpenAI eyes Pinterest
Google has introduced a new open standard called the Universal Commerce Protocol (UPC). Its goal is to accelerate the AI-platform shift in commerce by standardizing processes such as product search and checkout via AI bots. Platforms and retailers including Walmart, Etsy, Shopify, Shopee, Carrefour, Target, Macy’s, and Wayfair were involved in its development, as they seek to secure their position within the customer journey.
Marketplace Universe News 10.11.2025 – France’s battle against Shein / Zalando pushes into sportswear / TikTok Shop good start in Germany
Shein continues to face significant pressure in France: first, the government initiated to suspend the platform, then on Thursday, 200,000 Shein packages were inspected at Paris’ Roissy-Charles de Gaulle Airport. The goal: to remove illegal and unsafe products from circulation.
Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.
Marketplace Country Quadrant Switzerland
The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.
Marketplace Universe News 06.10.2025 – ChatGPT starts in-chat-shopping / Amazon tests Haul in Spain / Platformisation in Germany
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.
Marketplace Universe News 08.09.2025 – Shein gains 32% in the UK / Amazon’s Peak Season fees / Walmart recruits European sellers
Online fashion platform Shein is growing rapidly in the United Kingdom. Last year, its revenue there exceeded 2.3 billion euros. Compared to 2023, this was an increase of 32 percent.
Marketplace Country Quadrant Spain
The Marketplace Country Quadrant Spain shows a very dynamic marketplace landscape under serious attack by Chinese players Temu, Shein, AliExpress and Miravia.
Marketplace Country Quadrant Italy 2025
The Marketplace Country Quadrant Italy shows a lack of local players, aside from Unieuro. Amazon is the dominant force, the Chinese players Shein and Temu are slowly catching up.