Author name: Universe

Marketplace Movers & Shakers in Oktober 2025

Patrick Bauernfeind became now officially the CEO & Managing Director of Nakoa Digital. Robin Prinsen formerly known as the CEO will stay as a partner. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH, supporting its expansion in the German-speaking region. Patrick Sedlmeier has left Kneipp GmbH and joined Douglas as Director Group Retail, bringing his retail expertise to the beauty giant.

Brands on Kaufland Marketplaces - Lego Takeover

How Brands can Strategically grow on Kaufland Global Marketplace

Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.

Marketplace Universe News 03.11.2025 – Amazon stays strong / AliExpress giant gains ground / Shein sparks protests in France

Amazon reports double-digit sales growth
In Q3 2025, Amazon posted net sales of $180.2 billion, up 13% year over year. Operating income was $17.4 billion (roughly flat YoY) and net income rose to $21.2 billion. Yet the marketplace giant faces mounting headwinds. Agentic & social commerce, U.S. customs policy effects, and seller fatigue could weigh on performance, argues Malte Karstan.

Pixelmoda creates procucr images for the italian retailer Rinascente - Cap

Best Practice Product images – How Rinascente reduces costs with Pixelmoda

Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model – 70% visuals from brands, 30% co-produced – keeps the signature “Rinascente look” while also enabling savings in the company’s own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future potential for generative use – always under human creative control to preserve luxury quality.

Who is AliExpress?

The Rise of ALiExpress Europe

AliExpress Europe is booming. Discover who shops there, what sells best, and how brands can win on this fast-growing marketplace.

Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces

Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.

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