The Rise of ALiExpress Europe
AliExpress Europe is booming. Discover who shops there, what sells best, and how brands can win on this fast-growing marketplace.
New Refurbished Programme: How MediaMarktSaturn Is Driving the Trend
MediaMarktSaturn is expanding its refurbished product program, selling 260,000 devices in fiscal year 2024/2025. The company now offers a dedicated Refurbished category and improves visibility through Google Shopping and price-comparison feeds.
Marketplace Universe News 27.10.2025 – Amazons “Help to Decide” / $5 trillion in Agentic Commerce / E-commerce growth shifts south and east
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around 160,000 positions are expected to be cut through increased automation. By 2033, this could make more than 600,000 potential new hires unnecessary.
Marketplace Universe News 20.10.2025 – Temu Doubles EU Profit / Italy against Shemu / Ulta Beauty launches marketplace business
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million, according to its financial statement – despite having just eight employees. Their profits increased 171% in 2024, compared with $44.1 million the year before.
Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.
Marketplace Country Quadrant Switzerland
The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.
Marketplace Movers & Shakers in september 2025
Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO.
Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces.
Caroline Offergelt, after several years in the fashion marketplace world, has taken a new direction and joined bekuplast as Senior E-Commerce Manager.
Marketplace Universe News 06.10.2025 – ChatGPT starts in-chat-shopping / Amazon tests Haul in Spain / Platformisation in Germany
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.
Europe’s E-Commerce Shake-Up: How Chinese platforms Attack Amazon
Discover how Amazon’s dominance in Europe is being challenged by Chinese e-commerce platforms Europe like AliExpress, Shein, and Temu. Explore platform penetration, growth, and regional trends in 2025.
Pimkie Joins Shein: A Fashion Lifeline or a Faustian Bargain?
Pimkie joins Shein in a cooperation – and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?