Melvin Hinrichs has left MediaMarktSaturn to join Sorara Outdoor Living as Country Manager Benelux.
Carsten Feiler has left Tradebyte to embark on a new journey as Managing Partner at factor-D-Diversity-Consulting.
Andreas Neuhauser steps into a global leadership role as Global Director Digital Commerce HEAD Sport at HEAD.
If you want to sell via marketplaces in the Netherlands and Belgium, there is no getting around the top dog, bol. But Amazon also wants a piece of the action and is trying to expand its position. It therefore makes sense for sellers to take a closer look at the similarities and differences between the two platforms – for example, in ad campaigns. Together with our partner Channable, we have put together some practical insights. The result: Ad campaigns on bol and Amazon – a comparison.
Regardless of the uncertain future in the US, TikTok is apparently continuing to expand TikTok Shop. According to reports, TikTok Shop is set to launch in Italy in March or April, with Germany, France, Brazil and Japan to follow later in the year. Meanwhile, Lidl has launched initial sales attempts on TikTok Shop in the UK.
Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.
A good year for Amazon: Amazon has generated an operating income of 68.6 billion US.Dollar after 36.9 billion US-Dollar in the previous year. Net income almost doubled to 59.2 billion US dollars, with Amazon posting a net income of 20 billion US dollars in the fourth quarter alone.
In our marketplace portraits, we take a closer look at what our valued sponsoring partners have to offer. In today’s marketplace portrait MediaMarktSaturn, we take a look at one of the leading marketplaces for consumer electronics in Europe.
Amazon.de is entering the optical business and is now also selling prescription glasses. With “Amazon optics”, Amazon is attacking established players such as Mister Spex – however, many additional services such as virtual try-on are missing.
Michael Badichler, formerly Head of Digital Transformation at Rotkäppchen-Mumm, will now lead the E-Commerce department at Wenko-Wenselaar on an interim basis.
Lynn Kröger has left Esprit to join Douglas as Senior Project Manager Global E-Commerce.
Andreas Küpper, formerly Director Digital Sales EMEA at Lee & Wrangler, has joined Zalando as Commercial Director Modern.
The Marketplace Quadrant “Home & Living” 2025 shows the 64 most relevant B2C online marketplaces in Europe for this category. New in: Debenham’s, Tesco, heureka, Bed Bath & Beyond and more.
Marketplaces are driving sales growth in German e-commerce: After two years of declining sales, online retailing is expected to grow by 1.1 percent in 2024, according to the bevh. This growth stems from marketplaces, which grew by 4.7 percent, while online pure players continued to suffer a decline of 3.6 percent and omnichannel retailers a decline of 2.0 percent. For this year, the bevh expects an increase of 2.5 percent
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