Author name: Universe

Best Practice Internationalisation - Wiltec on Kaufland Global Marketplace

Best Practice: How Wiltec Scales Internationally with Kaufland

Marketplaces are a popular choice for many retailers and brands looking to expand into international markets. Wiltec, a specialist retailer in DIY, garden, and pet supplies, leverages several platforms for its cross-border commerce strategy – including Kaufland Global Marketplace. This best practice showcases how Wiltec scales internationally with Kaufland.

Marketplace Universe News 07.04.2025 – TikTok battle in the US / Decathlon grows with marketplace / Amazon starts Buy for Me

The situation regarding TikTok in the US remains unclear: Trump has extended the deadline for a sale, which would have expired at the weekend, by another 75 days. This gives prospective buyers time to get into position. The list of potential buyers is getting longer and longer. Amazon, Microsoft, Perplexity AI, Oracle founder Larry Ellison, Reddit founder Alexis Ohanian, Mr. Beast, OnlyFan founder Tim Stokely, and billionaires like Elon Musk and Frank McCourt are included.

Marketplace Movers & Shakers in March 2025

Pierre-Yves Delforge has advanced to Vice President Vendor Management at zooplus.
Michael Hartmann, the driving force behind the Amazon success of German gardening brand Gardena, left the company after more than eight years. He joined NBG EDV as Senior Head of E-Commerce.
Radha Patel has left B&Q to join Temu in London as Senior Business Development Manager.

How to sell cross-border on MediaMarktSaturn Marketplace

Around 247 billion euros – that is the total gross merchandise value that sellers will generate through marketplaces in cross-border European trade in 2025, according to a forecast by CB Commerce. It’s no wonder that many brands and retailers are looking for new marketplaces to sell to abroad. And the range is constantly growing because many marketplace providers are expanding and integrating more and more countries into their business. One example is MediaMarktSaturn.

Marketplace Country Quadrants – Full Keynote VIdeo

Marketplace Country Quadrants : Surprising Leaders, Missed Opportunities & Local Champions Which country tops the chart in online spend per capita?Where is Amazon not the dominant player?And is Shein really the biggest fashion marketplace in Spain? In her keynote at E-Commerce Berlin Expo 2025, Marketplace Universe co-founder Valerie Dichtl revealed surprising truths and untapped opportunities in the evolving European marketplace landscape. Drawing from the latest Marketplace Country Quadrants, she shares exclusive insights into how consumer behavior, cross-border growth, and platform dynamics vary across eight key countries — including Germany, UK, France, Spain, Italy, Netherlands, Switzerland, and Poland. Check out the full video of her presentation below! 💡 What you’ll learn: Beyond the hard numbers, Valerie explains how local heroes like Bol.com (NL) and Allegro (PL) outperform Amazon in their home markets — and why Shein has quietly become Spain’s largest fashion marketplace. The talk also sheds light on regional differences in marketplace share, online shopper penetration, and e-commerce maturity. 🎥 Watch the full Keynote here: 👉 Want to dive deeper? Check out our dedicated Marketplace Country Quadrants — with detailed figures and our table of generalist and category-specific marketplaces here: ➡️ Germany | UK | France | Spain | Italy | Netherlands | Switzerland | Poland And for weekly marketplace news and insights, don’t forget to subscribe to the Marketplace Universe Weekly newsletter.

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