Author name: Universe

How customers buy - a crucial factor for success key figures

How customers buy – a crucial factor for success

Almost half of all online shoppers now start their shopping journey on marketplaces, and the majority also prefer to shop on marketplaces rather than in brand web shops. However, purchasing behavior varies considerably depending on the user group, product, or country. This means that how customers shop is a crucial success factor in e-commerce: Only those who know which customers prefer to shop where can serve them in a targeted manner.

MediaMarktSaturn is promoting its refurbishes program

How MediaMarktSaturn is promoting its refurbished business

The interest in and thus the market for professionally refurbished electronic and electrical appliances is growing and growing. This means that suppliers of refurbished products are finding more and more platforms through which they can sell their goods. MediaMarktSaturn started this four years ago and is now massively pushing the refurbished business.

Best practise: Tredhim's start at bol

Best practice: Trendhims’s start at bol

Within a year, the Danish supplier of men’s accessories had launched on five marketplaces in eight countries. For its entry into the marketplace business, Trendhim chose bol, the Dutch market leader. Reason enough to take a look at the best practise of Trendhim’s start at bol.

Marketplace Movers & Shakers in February 2025

Melvin Hinrichs has left MediaMarktSaturn to join Sorara Outdoor Living as Country Manager Benelux.

Carsten Feiler has left Tradebyte to embark on a new journey as Managing Partner at factor-D-Diversity-Consulting.

Andreas Neuhauser steps into a global leadership role as Global Director Digital Commerce HEAD Sport at HEAD.

Practical Guide: Ad Campaings on Amazon and bol

Ad campaigns on bol and Amazon: A Comparison

If you want to sell via marketplaces in the Netherlands and Belgium, there is no getting around the top dog, bol. But Amazon also wants a piece of the action and is trying to expand its position. It therefore makes sense for sellers to take a closer look at the similarities and differences between the two platforms – for example, in ad campaigns. Together with our partner Channable, we have put together some practical insights. The result: Ad campaigns on bol and Amazon – a comparison.

Marketplace Universe News 17.02.2025 -Amazon tests opening to shops / Colizey at the end / Green light for new VAT rules

Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.

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