Deep Dives

eBay Live Shopping starts in Germany

How eBay Live Works – A Practical Guide for Marketplace Sellers

Live shopping is becoming a key trend in European e-commerce – and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce.

Brands on Kaufland Marketplaces - Lego Takeover

How Brands can Strategically grow on Kaufland Global Marketplace

Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.

Pixelmoda creates procucr images for the italian retailer Rinascente - Cap

Best Practice Product images – How Rinascente reduces costs with Pixelmoda

Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model – 70% visuals from brands, 30% co-produced – keeps the signature “Rinascente look” while also enabling savings in the company’s own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future potential for generative use – always under human creative control to preserve luxury quality.

Who is AliExpress?

The Rise of ALiExpress Europe

AliExpress Europe is booming. Discover who shops there, what sells best, and how brands can win on this fast-growing marketplace.

Pimkie collöaborets with Shein - Pact with the devil?

Pimkie Joins Shein: A Fashion Lifeline or a Faustian Bargain?

Pimkie joins Shein in a cooperation – and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?

important local marketplaces in central and eastern europe overview

CEE hits different: Don’t miss these Marketplaces in Central and Eastern Europe!

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

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