A recent PostNord study maps where cross-border shoppers prefer to buy: Temu is gaining in three out of four countries, Amazon is losing ground everywhere, and brands approaching the Nordics with a one-size-fits-all strategy might struggle.
Marketplace-native data shows what happens on a platform – not what actually drives a business. Relying exclusively on individual marketplace dashboards means optimising platform efficiency, not profitability.
Handyhuellen.de rolled out its existing Kaufland Germany setup with ChannelEngine across all seven Kaufland regions. Around 20,000 SKUs were scaled internationally; individual markets could be technically activated in just two hours.
TikTok Shop is easy to start, but hard to scale. Discover the content and infrastructure strategies which help you grow.
AI is making fashion content scalable and cheap — and that changes how competition on marketplaces works. Early adopters like Zalando and Etro are already reporting measurable gains. Brands still running the same PDP workflow as five years ago are missing sales they can’t see.
Strong Amazon performance doesn’t always mean real growth. But it can look like that, if you only look at half of the picture. We take a closer look at the Connected Commerce approach and how it can help widen the data horizon.
Every May, millions of Dutch employees receive their so-called Vakantiegeld This turns into a clearly measurable demand boost in e-commerce. Platforms like bol observe higher basket sizes, increased spending per order, and stronger demand for higher-priced products during this period. For brands and retailers, Vakantiegeld can therefore act as a recurring, predictable revenue driver.
Getting started on Kaufland Global Marketplace is operationally relatively simple – first sales can happen within just a few days. However, quick success does not come from listing products alone, but from the combination of competitive pricing, targeted visibility, and early internationalization.
A couple of years ago Wish looked like the definition of a cheap chinese marketplace. And though Temu seems to repeat a lot of its formula, it succeeds way beyond Wish. We take a closer look at both marketplaces and where their strategies diverged.
Zalando strategy 2026: Strong numbers — but key questions on partner dynamics, retail media and dependencies remain.
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