ABOUT YOU has launched a new self-onboarding tool to make access to its marketplace faster and more straightforward. The ABOUT YOU Seller Center replaces the previous, more complex onboarding process and lowers the barriers for brands and manufacturers to start selling online.
To speed up deliveries and reduce storage costs, Amazon sellers can choose between the Pan-European (Pan-EU) and the Central Eastern Europe (CEE) Programs.
E-commerce in the Nordics is booming: How to enter Sweden, Norway, Denmark, and Finland – which marketplaces and niches matter.
Behind the hype lies a key question for any brand team: What kind of resources does it actually take to succeed on TikTok Shop?
Case Study: How Retailer Firalia turned Marketplace Onboarding into a Breeze Powered by base When COVID-19 hit, Cologne-based online seller Stefano Firenze and his retail company FiRelia saw demand explode. Having started out in 2013 selling fashion on eBay and Amazon — first clothing, then shoes — his business took an unexpected turn when he pivoted to protective equipment during the pandemic. “We were one of the first to sell face masks on Amazon. At the peak, we had around 20,000 orders per day.” With only three people on his team, he had to scale quickly — ultimately growing to 20 employees. The team learned how to manage high volumes and rapid operations under pressure. But they also knew the boom wouldn’t last. “We saw that this was a temporary phase. That’s when we pivoted to electronics — phone accessories, electric toothbrushes, that kind of thing.” The Limits of His Old System Until 2024, Stefano had spent ten years using the same backend provider, but the setup made it difficult to expand to new marketplaces. “Every time we wanted to integrate a new platform, we had to build the APIs ourselves.” That’s when his team started looking for alternatives — and decided to switch to Base. What convinced them? A large number of pre-built integrations, good value for money, and a fast onboarding process. Base is a Poland-based e-commerce operations platform that connects online sellers with hundreds of marketplaces, shop systems, shipping providers and ERPs. Headquartered in Warsaw, the company supports more than 30,000 merchants worldwide and is especially known for its broad integration landscape, fast implementation, and highly responsive support — key factors for sellers looking to scale quickly without adding complexity. Scaling Up Without Growing the Team The switch to Base in November 2024 ran smoothly and quickly, Stefano recounts. Since then, he has added five new marketplaces — among them Allegro, MediaMarktSaturn and others. He now sells across 12 platforms in total, including Amazon, eBay, Otto, Kaufland, and more. “Some marketplaces approached us. Others we researched ourselves.”Despite the growth, the team remained lean: today, Stefano runs a 15-person operation, with 10 employees in the warehouse and manages an assortment of 500 to 600 SKUs, mostly fast-moving items. Product testing is ongoing: old products are phased out, new ones added. The assortment is consistent across all marketplaces. Why Base Made the Difference “We receive all orders from all marketplaces through Base. Thousands every day. And the support is excellent — they usually respond within hours, sometimes minutes. That’s something other providers just can’t match.” The switch to Base has made it easier to manage complexity, test new markets, and keep operations centralized. Repricers are used on competitive platforms like Allegro, though Stefano notes the challenges: “It’s hard to win the Buy Box — competition is tough. But that’s how it is. Sometimes you win, sometimes you don’t.” Interestingly, Stefano rarely turns off a marketplace, even if performance is low. He prefers to keep the presence and monitor long-term. Because of his lean software setup, keeping up a channel takes little effort, after all. For now the retailer is happy with his marketplace setup – and with the knowledge that whenever he wants to expand, he can now do so at the drop of a hat thanks to his software setup. “We’re keeping an eye on a few platforms for Q3 and Q4, maybe one or two more launches this year.” Key Takeaways from FiRalia’s Story
Ready for the electronics hustle? How to successfully prepare for Cyber Week on MediaMarktSaturn Marketplace If you want to be well-positioned for Cyber Week, you need to start planning early. That may sound like a no-brainer – yet in the hustle of daily operations, time often slips away, and suddenly planning gets tight again. That’s why it’s smart to begin early: selecting assortments, choosing the right channels, preparing logistics, and more. Especially when it still seems like there’s plenty of time left. But what does good Cyber Week preparation really look like? We asked Alexander Klinger, Department Manager Marketplace DACH at MediamarktSaturn – a marketplace which relies heavily on the significance of Cyber Week for their business. Marketplace Universe: Alexander, how important is Black Week for MediaMarktSaturn and your marketplace sellers? And which categories perform especially well? Alexander: Black Week is by far the most important event of the year for MediaMarktSaturn and our marketplace sellers. In Germany and Austria, we nearly doubled our previous records during these seven highest-revenue days of 2024. Notebooks, gaming PCs, and robot vacuums performed exceptionally well, as did our new verticals. Some offers like Lenovo notebooks, e-scooters, or Roborocks truly went through the roof. What requirements must sellers meet in order to participate in your marketplaces during Cyber Week? Alexander: We inform our sellers about the criteria for each campaign at least two weeks in advance. For Cyber Week, we’ll send out these details 4 to 6 weeks ahead of time to allow enough preparation. Requirements include a minimum discount compared to the best price of the past 30 days, sufficient stock levels, and a maximum shipping time of two days. There are also specific category guidelines. Handpicked products for the homepage Which offer formats perform best during Cyber Week – such as daily deals, percentage discounts, or bundles? Alexander: Our main campaign on the homepage performs best and offers the most visible placement. Depending on how strong the deals are, we handpick products for this section – only the very best make it into the highlights. That ensures maximum value for both sellers and customers. In addition, we run themed campaigns that also perform very well. Beyond that, sellers can benefit from increased traffic on our site by being featured in recurring campaigns like our weekly tech highlights or weekend specials. What determines whether an offer gets especially prominent placement during Cyber Week? Alexander: Our account management teams work on the deals together with our sellers. Only sellers with a reliable customer experience qualify – meaning low refund rates, good on-time shipping, and strong seller ratings. Price is also crucial: we focus on the best possible deals compared to the product’s lowest price over the past year. Only top-tier deals are accepted. We also ensure a balanced deal portfolio to cover all categories with great offers. How much does product data quality – like titles and images – influence placement and conversion during campaigns? Alexander: Product data quality is very important to us, as high-quality content always has a positive impact on click and conversion rates. That’s why we have manual checks done by our content team, which provides sellers with feedback if there are issues. This often happens with images: our content guidelines clearly define what’s allowed on the main image and what isn’t. The same applies to technical specs like minimum image size. What role do advertising formats like Sponsored Ads, premium placements, or onsite banners play during Cyber Week – and how early should sellers book them to get maximum visibility? Book ads 4 to 6 weeks before Alexander: Advertising formats in our webshop are, of course, the easiest way to monetize the massive increase in traffic. They also bring great visibility for sellers and their brands. Available formats include Sponsored Product and Sponsored Brand Ads, A+ Content, and Space-as-a-Service and Instore Ads in our stores. For maximum visibility, sellers should book these 4 to 6 weeks before Cyber Week. Our self-service options allow them to manage their budgets independently. How do you evaluate seller performance during the event – in terms of conversion rates, cancellation rates, or customer reviews? And do high-performing sellers gain advantages in future campaigns? Alexander: During the event, we adjust the deals daily if certain products are over- or underperforming. We look at click-through rates, conversion rates, prices, and cancellations, which indicate overall customer appeal. That said, we treat all sellers equally: those who meet quality criteria have a better chance of getting their products featured. avoid typical mistakes What typical mistakes do you see sellers make in preparing – especially newcomers? And what three things should sellers tackle right now to get ready for Cyber Week? Alexander: A common mistake for major events like Cyber Week is that sellers’ fulfillment is not properly set up. Many are also unprepared to handle the spike in customer inquiries and returns. To be well-prepared, sellers should already be optimizing their content and ensuring sufficient stock for the peak season. At the same time, they should work on their quality KPIs, such as reducing incident or late shipment rates. That way, they improve their chances of being selected for Cyber Week placements. Want to know more? Write to mms.partner.de@mediamarktsaturn.com
When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace operator has achieved something that’s still rare in the European marketplace landscape: a unified, cross-country system. With just a few clicks, sellers can go live in up to seven European markets simultaneously – significantly reducing both technical and operational complexity. Here is their guide “How to sell international on Kaufland Global Marketplace”. Seven Markets, One System: Why Kaufland is Worth Considering Over the past few years, Kaufland Global Marketplace has focused on simplifying international expansion. Through a central platform, sellers can currently access marketplaces in seven countries: Germany, Czech Republic, Slovakia, Poland, Austria – and starting in late summer 2025, also France and Italy. In total, this means access to up to 139 million potential online shoppers. The Seller Portal is the command center: it allows sellers to manage and translate everything from product data and legal texts to shipping rules – all tailored to the relevant country. Even after-sales service can be handled centrally across markets. One Registration – Many Channels to sell international Sellers only need to register once to access all Kaufland marketplaces. At onboarding, they can choose to launch in one or multiple countries – and additional markets can be added at any time without re-registration. Requirements to get started: The Pricing Kaufland Global Marketplace treats its multi-market offering as a unified package – and this is reflected in the fee model. Sellers pay a flat monthly fee of €39.95 (Basic) or €59.95 (Plus), plus a category-based commission. The big advantage: adding additional countries incurs no extra cost. Listing products is also free and unlimited across all marketplaces. How the Operational Rollout Works Especially valuable for sellers with existing system landscapes: the rollout can be largely automated. Kaufland offers free tools for data transfer and translation, and over 130 integration partners ensure smooth connectivity with popular ERP and shop systems. The Seven Steps to Internationalization In its guide, Kaufland Global Marketplace clearly walks sellers through the onboarding steps with dashboard screenshots and explanations: Conclusion: Less Complexity, More Reach For many brands and sellers, internationalization is no longer optional – it’s essential for growth. And while marketplaces promise fast access to new markets, the reality often involves complex tech setups, fragmented structures, and inconsistent policies. Kaufland Global Marketplace takes a different approach: one platform, one logic, one interface – across seven markets. This drastically lowers the barrier to entry and enables scalable growth from day one. A compelling model – and one that other marketplaces would do well to learn from. 💡 The complete guide with all its practical tips that shows how to sell international on Kaufland Global Marketplace is available free of charge here:
Selling through online marketplaces offers enormous opportunities for brands and retailers – especially in cross-border commerce. But anyone wanting to sell internationally must deal intensively with one topic: VAT. And it’s a tricky one. Despite EU-wide rules, the reality remains complex. Different VAT rates, national exemptions, and ever-changing regulations make VAT one of the biggest stumbling blocks in European e-commerce. That’s why we’ve put together this guide: VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know. It highlights the key differences, common pitfalls, and action points – especially for marketplace sellers and brands with international ambitions.
With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.
After two difficult years, the German online market grew again in 2025 for the first time, according to the HDE Online Monitor.
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