SEO vs. GEO for E-Commerce – What you Need to Know
GEO doesn’t replace SEO. Mirakl’s Chief Data & AI Officer Anne-Claire Baschet explains why your product catalog is the lever that works in both channels.
Deep Dives
Internationalisation on Kaufland Global Marketplace
Kaufland Global Marketplace is active in 9 European countries. Learn how to use it for your internationalisation in this comprehensive guide.
How To Suceed on eBay Live – A Practical Guide for Marketplace Sellers
eBay Live in Germany, France and Italy — six months after launch. How it works, who can join, what setup you need, and what the data says.
Cross Border Logistics in 2026
The rules for Cross Border Logistics in Europe changed in July 2026. Logistics experts of Spring GDS told us what merchants need to watch out for.
Why Your Marketplace Inbox Is Costing You More Than You Think
Customer support is one of the most underrated growth levers in marketplace selling. Here’s what scalable inbox operations actually look like in practice.
The German Online Market 2026
In 2026, the German e-commerce market is back to a steady growth, according to HDE’s Online-Monitor study.
When the Buyer Is an Algorithm: What Brands Need to Know About Agentic Commerce Right Now
Are AI Agents doing our shopping in the near future? Find out how to best prepare your listings for Agentic Commerce.
Shop Direct and Buy for Me: The legal questions behind Amazon’s new commerce model
Amazon is testing two models in the US with “Shop Direct” and “Buy for Me” that go far beyond a new shopping feature. This raises numerous open questions around copyright, trademark law, consumer protection and the Digital Markets Act.
Temu, Zalando, Amazon: Who’s Winning the Race for Nordic Marketplace Shoppers?
A recent PostNord study maps where cross-border shoppers prefer to buy: Temu is gaining in three out of four countries, Amazon is losing ground everywhere, and brands approaching the Nordics with a one-size-fits-all strategy might struggle.
Unlocking Data: Why Sellers Need Independent Multichannel Analytics
Marketplace-native data shows what happens on a platform – not what actually drives a business. Relying exclusively on individual marketplace dashboards means optimising platform efficiency, not profitability.