Deep Dives

In May Dutch employees get their vakantiegeld - a boost for E-Commerce

Vakantiegeld: How an Extra Month’s Salary Boosts Dutch E-Commerce

Every May, millions of Dutch employees receive their so-called Vakantiegeld This turns into a clearly measurable demand boost in e-commerce. Platforms like bol observe higher basket sizes, increased spending per order, and stronger demand for higher-priced products during this period. For brands and retailers, Vakantiegeld can therefore act as a recurring, predictable revenue driver.

Kaufland: 8 Hacks for quick success on Marketplace

8 Hacks for Quick Success with Kaufland Global Marketplace

Getting started on Kaufland Global Marketplace is operationally relatively simple – first sales can happen within just a few days. However, quick success does not come from listing products alone, but from the combination of competitive pricing, targeted visibility, and early internationalization.

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