Marketplace Insights

The latest marketplace news at a glance

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Marketplace Movers & Shakers in April 2025

4. May 2025

PInki Choudury has joined Roman Originals as Chief Product Officer. Her mission: build a new fashion marketplace. Hannah Hardiman makes the jump from eBay UK to Walmart, taking on the role of Director of Acceleration, Global Marketplace, in London. Andreas Roth took over a new position as Head of International Marketplaces Amazon at Medion AG.

Interview: What Makes a Good Tax Advisor for Marketplace Sellers?

2. May 2025

It almost sounds like the beginning of a bad joke: "Two clueless people meet…" - but in reality, this is often the unfortunate situation when tax advisors and auditors at the tax office are faced with the tax returns of marketplace sellers. Things can get especially dire when cross-border revenues are involved. We asked Roger Grothmann in an interview what makes a good tax advisor for marketplace sellers? Roger is...

Marketplace Country Quadrant Germany

25. April 2025

The Marketplace Country Quadrant Germany 2025 shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Media Markt in Electronics.

Best Practice: How Wiltec Scales Internationally with Kaufland

23. April 2025

Marketplaces are a popular choice for many retailers and brands looking to expand into international markets. Wiltec, a specialist retailer in DIY, garden, and pet supplies, leverages several platforms for its cross-border commerce strategy – including Kaufland Global Marketplace. This best practice showcases how Wiltec scales internationally with Kaufland.

5 Tips for Better Marketplace Profitability

15. April 2025

Profitability has been one of the most important topics for brands and retailers over the past 12 months – and it will continue to be a key focus. Selling on marketplaces, however, often makes it tricky to understand what actually remains at the end of the day. When brands operate across multiple platforms, they need reliable and comparable data to identify cost traps. Only then can they develop a strategy...

Marketplace Movers & Shakers in March 2025

6. April 2025

Pierre-Yves Delforge has advanced to Vice President Vendor Management at zooplus. Michael Hartmann, the driving force behind the Amazon success of German gardening brand Gardena, left the company after more than eight years. He joined NBG EDV as Senior Head of E-Commerce. Radha Patel has left B&Q to join Temu in London as Senior Business Development Manager.

How to sell cross-border on MediaMarktSaturn Marketplace

31. March 2025

Around 247 billion euros - that is the total gross merchandise value that sellers will generate through marketplaces in cross-border European trade in 2025, according to a forecast by CB Commerce. It's no wonder that many brands and retailers are looking for new marketplaces to sell to abroad. And the range is constantly growing because many marketplace providers are expanding and integrating more and more countries into their business. One...

Marketplace Country Quadrants – Full Keynote VIdeo

27. March 2025

Marketplace Country Quadrants : Surprising Leaders, Missed Opportunities & Local Champions Which country tops the chart in online spend per capita?Where is Amazon not the dominant player?And is Shein really the biggest fashion marketplace in Spain? In her keynote at E-Commerce Berlin Expo 2025, Marketplace Universe co-founder Valerie Dichtl revealed surprising truths and untapped opportunities in the evolving European marketplace landscape. Drawing from the latest Marketplace Country Quadrants, she shares...

How customers buy – a crucial factor for success

10. March 2025

Almost half of all online shoppers now start their shopping journey on marketplaces, and the majority also prefer to shop on marketplaces rather than in brand web shops. However, purchasing behavior varies considerably depending on the user group, product, or country. This means that how customers shop is a crucial success factor in e-commerce: Only those who know which customers prefer to shop where can serve them in a targeted...

How MediaMarktSaturn is promoting its refurbished business

7. March 2025

The interest in and thus the market for professionally refurbished electronic and electrical appliances is growing and growing. This means that suppliers of refurbished products are finding more and more platforms through which they can sell their goods. MediaMarktSaturn started this four years ago and is now massively pushing the refurbished business.

Best practice: Trendhims’s start at bol

5. March 2025

Within a year, the Danish supplier of men's accessories had launched on five marketplaces in eight countries. For its entry into the marketplace business, Trendhim chose bol, the Dutch market leader. Reason enough to take a look at the best practise of Trendhim's start at bol.

Marketplace Movers & Shakers in February 2025

2. March 2025

Melvin Hinrichs has left MediaMarktSaturn to join Sorara Outdoor Living as Country Manager Benelux. Carsten Feiler has left Tradebyte to embark on a new journey as Managing Partner at factor-D-Diversity-Consulting. Andreas Neuhauser steps into a global leadership role as Global Director Digital Commerce HEAD Sport at HEAD.

Ad campaigns on bol and Amazon: A Comparison

24. February 2025

If you want to sell via marketplaces in the Netherlands and Belgium, there is no getting around the top dog, bol. But Amazon also wants a piece of the action and is trying to expand its position. It therefore makes sense for sellers to take a closer look at the similarities and differences between the two platforms – for example, in ad campaigns. Together with our partner Channable, we have...

Marketplace portrait: MediaMarktSaturn

5. February 2025

In our marketplace portraits, we take a closer look at what our valued sponsoring partners have to offer. In today's marketplace portrait MediaMarktSaturn, we take a look at one of the leading marketplaces for consumer electronics in Europe.

Marketplace Movers & Shakers in January 2025

3. February 2025

Michael Badichler, formerly Head of Digital Transformation at Rotkäppchen-Mumm, will now lead the E-Commerce department at Wenko-Wenselaar on an interim basis. Lynn Kröger has left Esprit to join Douglas as Senior Project Manager Global E-Commerce. Andreas Küpper, formerly Director Digital Sales EMEA at Lee & Wrangler, has joined Zalando as Commercial Director Modern.

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