Marketplace Insights

The latest marketplace news at a glance

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Marketplace Movers & Shakers in July 2025

3. August 2025

Maximilian Gassner has taken on a broader leadership role as Vice President Sales Central at Adidas. Christina Skoeries has moved up the ranks at camel active and now holds the role of Director E-Commerce. Maria Jose Barrera Rojas has made a major move from Inditex to Louis Vuitton, where she now leads as Global VP E-Commerce.

Case Study: Fast Marketplace Onboarding

22. July 2025

Case Study: How Retailer Firalia turned Marketplace Onboarding into a Breeze Powered by base When COVID-19 hit, Cologne-based online seller Stefano Firenze and his retail company FiRelia saw demand explode. Having started out in 2013 selling fashion on eBay and Amazon — first clothing, then shoes — his business took an unexpected turn when he pivoted to protective equipment during the pandemic. “We were one of the first to sell...

Ready for the electronics hustle? How to successfully prepare for Cyber Week on MediaMarktSaturn Marketplace

15. July 2025

Ready for the electronics hustle? How to successfully prepare for Cyber Week on MediaMarktSaturn Marketplace If you want to be well-positioned for Cyber Week, you need to start planning early. That may sound like a no-brainer – yet in the hustle of daily operations, time often slips away, and suddenly planning gets tight again. That’s why it’s smart to begin early: selecting assortments, choosing the right channels, preparing logistics, and...

How to sell international on Kaufland Global Marketplace

9. July 2025

When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace...

Marketplace Movers & Shakers in June 2025

7. July 2025

Sebastian Kux has been promoted at L'Oréal, now leading as Head of Digital & Consumer Engagement DACH for Maybelline New York, NYX Professional Makeup, and essie. Ludwig Schirmer has left Develey Senf & Feinkost to take on the role of Head of B2C Europe at AIR – Advanced Inhalation Rituals. Laura Wiedemann moves into a broader role at Hama Deutschland, now heading up E-Commerce International & Outlet.

Marketplace Quadrant Electronics 2025

2. July 2025

The Marketplace Quadrant "Electronics" 2025 shows the 63 most relevant B2C online marketplaces in Europe for this category. Internationalization is more difficult than in other categories. Local heros are: Digitec Galaxus, bol.com, OTTO, Allegro, CDON.

VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know

20. June 2025

Selling through online marketplaces offers enormous opportunities for brands and retailers – especially in cross-border commerce. But anyone wanting to sell internationally must deal intensively with one topic: VAT. And it’s a tricky one. Despite EU-wide rules, the reality remains complex. Different VAT rates, national exemptions, and ever-changing regulations make VAT one of the biggest stumbling blocks in European e-commerce. That’s why we’ve put together this guide: VAT-Traps: 7 Critical...

Categories and Assortments: What’s Working on bol

17. June 2025

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

Marketplace Movers & Shakers in May 2025

6. June 2025

Nils Kernchen, previously Head of Business at ManoMano and most recently part of the founding team at yachting marketplace Yachtneeds, has joined ChannelMojo as Commercial Director. Philipp Ludewig leaves Redcare Pharmacy to join marketplace agency Movesell as Director of Operations. Sahiba Sachdeva joins L'Oréal as E-Commerce Director - Amazon, after eight years at Reckitt.

Best Practice: Car Parts and Workshop Service on eBay

4. June 2025

eBay is a generalistic marketplace, active and relevant in every category – but it is a true giant for car parts: Currently, around 700 million vehicle parts are available on eBay globally. According to the company, eBay is the number one platform for automotive parts and accessories in both the UK and Germany. And eBay is continuing to push the marketplace model further: for the past nine months, eBay has...

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