Marketplace Insights

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Marketplace Movers & Shakers in september 2025

8. October 2025

Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO. Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces. Caroline Offergelt, after several years in the fashion marketplace world, has taken a...

Pimkie Joins Shein: A Fashion Lifeline or a Faustian Bargain?

2. October 2025

Pimkie joins Shein in a cooperation - and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?

CEE hits different: Don’t miss these Marketplaces in Central and Eastern Europe!

27. September 2025

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

Marketplace Movers & Shakers in July 2025

3. August 2025

Maximilian Gassner has taken on a broader leadership role as Vice President Sales Central at Adidas. Christina Skoeries has moved up the ranks at camel active and now holds the role of Director E-Commerce. Maria Jose Barrera Rojas has made a major move from Inditex to Louis Vuitton, where she now leads as Global VP E-Commerce.

Case Study: Fast Marketplace Onboarding

22. July 2025

Case Study: How Retailer Firalia turned Marketplace Onboarding into a Breeze Powered by base When COVID-19 hit, Cologne-based online seller Stefano Firenze and his retail company FiRelia saw demand explode. Having started out in 2013 selling fashion on eBay and Amazon — first clothing, then shoes — his business took an unexpected turn when he pivoted to protective equipment during the pandemic. “We were one of the first to sell...

Ready for the electronics hustle? How to successfully prepare for Cyber Week on MediaMarktSaturn Marketplace

15. July 2025

Ready for the electronics hustle? How to successfully prepare for Cyber Week on MediaMarktSaturn Marketplace If you want to be well-positioned for Cyber Week, you need to start planning early. That may sound like a no-brainer – yet in the hustle of daily operations, time often slips away, and suddenly planning gets tight again. That’s why it’s smart to begin early: selecting assortments, choosing the right channels, preparing logistics, and...

How to sell international on Kaufland Global Marketplace

9. July 2025

When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace...

Marketplace Movers & Shakers in June 2025

7. July 2025

Sebastian Kux has been promoted at L'Oréal, now leading as Head of Digital & Consumer Engagement DACH for Maybelline New York, NYX Professional Makeup, and essie. Ludwig Schirmer has left Develey Senf & Feinkost to take on the role of Head of B2C Europe at AIR – Advanced Inhalation Rituals. Laura Wiedemann moves into a broader role at Hama Deutschland, now heading up E-Commerce International & Outlet.

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