Marketplace Insights

The latest marketplace news at a glance

  • Show all
  • Quadrants
  • Movers and Shakers
  • Deep Dives
  • Company Portraits
How to sell international on Kaufland Global Marketplace

9. July 2025

When we talk about international expansion, we often focus on market research, business models, channel strategies, and high-level decisions. So what does expansion really look like for brands and sellers in day-to-day practice? And how can going cross-border be made as simple and efficient as possible? Kaufland Global Marketplace is good example for a marketplace that really tries to help its sellers on their road to internationalization. Because this marketplace...

Marketplace Movers & Shakers in June 2025

7. July 2025

Sebastian Kux has been promoted at L'Oréal, now leading as Head of Digital & Consumer Engagement DACH for Maybelline New York, NYX Professional Makeup, and essie. Ludwig Schirmer has left Develey Senf & Feinkost to take on the role of Head of B2C Europe at AIR – Advanced Inhalation Rituals. Laura Wiedemann moves into a broader role at Hama Deutschland, now heading up E-Commerce International & Outlet.

Marketplace Quadrant Electronics 2025

2. July 2025

The Marketplace Quadrant "Electronics" 2025 shows the 63 most relevant B2C online marketplaces in Europe for this category. Internationalization is more difficult than in other categories. Local heros are: Digitec Galaxus, bol.com, OTTO, Allegro, CDON.

VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know

20. June 2025

Selling through online marketplaces offers enormous opportunities for brands and retailers – especially in cross-border commerce. But anyone wanting to sell internationally must deal intensively with one topic: VAT. And it’s a tricky one. Despite EU-wide rules, the reality remains complex. Different VAT rates, national exemptions, and ever-changing regulations make VAT one of the biggest stumbling blocks in European e-commerce. That’s why we’ve put together this guide: VAT-Traps: 7 Critical...

Categories and Assortments: What’s Working on bol

17. June 2025

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

Marketplace Movers & Shakers in May 2025

6. June 2025

Nils Kernchen, previously Head of Business at ManoMano and most recently part of the founding team at yachting marketplace Yachtneeds, has joined ChannelMojo as Commercial Director. Philipp Ludewig leaves Redcare Pharmacy to join marketplace agency Movesell as Director of Operations. Sahiba Sachdeva joins L'Oréal as E-Commerce Director - Amazon, after eight years at Reckitt.

Best Practice: Car Parts and Workshop Service on eBay

4. June 2025

eBay is a generalistic marketplace, active and relevant in every category – but it is a true giant for car parts: Currently, around 700 million vehicle parts are available on eBay globally. According to the company, eBay is the number one platform for automotive parts and accessories in both the UK and Germany. And eBay is continuing to push the marketplace model further: for the past nine months, eBay has...

Selling to Switzerland: Unique Rules, Strong Potential

12. May 2025

The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules - simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.

Marketplace Movers & Shakers in April 2025

4. May 2025

PInki Choudury has joined Roman Originals as Chief Product Officer. Her mission: build a new fashion marketplace. Hannah Hardiman makes the jump from eBay UK to Walmart, taking on the role of Director of Acceleration, Global Marketplace, in London. Andreas Roth took over a new position as Head of International Marketplaces Amazon at Medion AG.

Interview: What Makes a Good Tax Advisor for Marketplace Sellers?

2. May 2025

It almost sounds like the beginning of a bad joke: "Two clueless people meet…" - but in reality, this is often the unfortunate situation when tax advisors and auditors at the tax office are faced with the tax returns of marketplace sellers. Things can get especially dire when cross-border revenues are involved. We asked Roger Grothmann in an interview what makes a good tax advisor for marketplace sellers? Roger is...

Marketplace Country Quadrant Germany

25. April 2025

The Marketplace Country Quadrant Germany 2025 shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Media Markt in Electronics.

5 Tips for Better Marketplace Profitability

15. April 2025

Profitability has been one of the most important topics for brands and retailers over the past 12 months – and it will continue to be a key focus. Selling on marketplaces, however, often makes it tricky to understand what actually remains at the end of the day. When brands operate across multiple platforms, they need reliable and comparable data to identify cost traps. Only then can they develop a strategy...

Best Practice: How Wiltec Scales Internationally with Kaufland

13. April 2025

Marketplaces are a popular choice for many retailers and brands looking to expand into international markets. Wiltec, a specialist retailer in DIY, garden, and pet supplies, leverages several platforms for its cross-border commerce strategy – including Kaufland Global Marketplace. This best practice showcases how Wiltec scales internationally with Kaufland.

Marketplace Movers & Shakers in March 2025

6. April 2025

Pierre-Yves Delforge has advanced to Vice President Vendor Management at zooplus. Michael Hartmann, the driving force behind the Amazon success of German gardening brand Gardena, left the company after more than eight years. He joined NBG EDV as Senior Head of E-Commerce. Radha Patel has left B&Q to join Temu in London as Senior Business Development Manager.

SHOW MORE ARTICLES

End of Content.

  • News
Scroll to Top