Growth spans all major categories, with generalists, classifieds, and specialists increasingly opening structured routes for professional sellers. Fashion, electronics, and sports & leisure lead the momentum, while strong local champions keep the market fragmented. To navigate this landscape, we’ve compiled a comprehensive overview of the most relevant platforms for independent traders in Europe.
January in the Netherlands and Belgium is not a quiet transition period but a clearly defined sale window that sellers can actively use for growth. On bol, strong demand impulses, lower competition, and stable logistics converge - an ideal mix to boost visibility, clear stock, or launch new assortments. Sellers who plan early, localise effectively, and align their campaigns with bol’s promotional calendar can turn January into a strategic advantage...
Live shopping is becoming a key trend in European e-commerce - and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce.
Live shopping is becoming a key trend in European e-commerce - and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce.
Inka Buschmann has moved up the ranks in Ceceba’s E-Commerce team and is now Head of Online Wholesale and Marketplaces. Ludwig Schirmer, who led Devely’s Digital Unit up to last March, has returned to Europe after a few months in Dubai, and now joins DIY D2C brand Miss Pompadour as new Head of International Growth. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH,...
Octopia is a subsidiary of Cdiscount, founded in 2021, and offers a fully integrated suite of marketplace services. The company combines technology, seller activation, fulfillment, retail media, and product offerings in a single setup. Its core solutions include Merchant-as-a-Service, Marketplace-as-a-Service, and the Octopia Community for multichannel sales.
The EU ends the €150 de minimis exemption in 2026. Retailers expect fairer competition – but experts say Temu and Shein will adapt. What changes now?
Patrick Bauernfeind became now officially the CEO & Managing Director of Nakoa Digital. Robin Prinsen formerly known as the CEO will stay as a partner. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH, supporting its expansion in the German-speaking region. Patrick Sedlmeier has left Kneipp GmbH and joined Douglas as Director Group Retail, bringing his retail expertise to the beauty giant.
Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.
Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model - 70% visuals from brands, 30% co-produced - keeps the signature “Rinascente look” while also enabling savings in the company's own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future...
AliExpress Europe is booming. Discover who shops there, what sells best, and how brands can win on this fast-growing marketplace.
MediaMarktSaturn is expanding its refurbished product program, selling 260,000 devices in fiscal year 2024/2025. The company now offers a dedicated Refurbished category and improves visibility through Google Shopping and price-comparison feeds.
The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.
Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO. Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces. Caroline Offergelt, after several years in the fashion marketplace world, has taken a...
Discover how Amazon’s dominance in Europe is being challenged by Chinese e-commerce platforms Europe like AliExpress, Shein, and Temu. Explore platform penetration, growth, and regional trends in 2025.
Pimkie joins Shein in a cooperation - and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?
Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.
The Marketplace Quadrant "Beauty & Care" 2025 shows the 50 most relevant B2C online marketplaces in Europe for this category. New in: TikTok Shop, John Lewis, Next, n11, Temu and AliExpress.
It’s autumn, and the peak season is just around the corner – wrong: it has already started! eBay has put together a comprehensive whitepaper with concrete, helpful tips – not just for eBay sellers.
ABOUT YOU has launched a new self-onboarding tool to make access to its marketplace faster and more straightforward. The ABOUT YOU Seller Center replaces the previous, more complex onboarding process and lowers the barriers for brands and manufacturers to start selling online.
Starting in 2026, Amazon will significantly reduce its fees for FBA sellers in Europe by an average of €0.17 per unit sold....
OpenAI and Perplexity on the Road to an AI Marketplace Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic...
Following the US and UK, eBay is bringing its live shopping format to Germany. eBay Live enables curated live shows...
The European Commission and EU member states have agreed to scrap the €150 “de minimis” import threshold as early as Q1 2026, accelerating action...
Shein continues to face significant pressure in France: first, the government initiated to suspend the platform, then on Thursday, 200,000 Shein...
Amazon reports double-digit sales growth In Q3 2025, Amazon posted net sales of $180.2 billion, up 13% year over year. Operating income...
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around...
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million,...
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings...
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the...
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