Marketplace Insights

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The Rise of ALiExpress Europe

29. October 2025

In a nutshell AliExpress Europe is gaining strong momentum, evolving from a low-cost export site into a localized marketplace with EU warehouses and faster delivery. This article highlights the platform’s strongest markets by GMV and user reach, its top-selling categories, and how shopper behavior is changing across the continent. It also examines what this means for European brands and retailers — and whether AliExpress Europe is a chance or a...

Marketplace Movers & Shakers in september 2025

8. October 2025

Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO. Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces. Caroline Offergelt, after several years in the fashion marketplace world, has taken a...

Pimkie Joins Shein: A Fashion Lifeline or a Faustian Bargain?

2. October 2025

Pimkie joins Shein in a cooperation - and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?

CEE hits different: Don’t miss these Marketplaces in Central and Eastern Europe!

27. September 2025

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

Marketplace Movers & Shakers in July 2025

3. August 2025

Maximilian Gassner has taken on a broader leadership role as Vice President Sales Central at Adidas. Christina Skoeries has moved up the ranks at camel active and now holds the role of Director E-Commerce. Maria Jose Barrera Rojas has made a major move from Inditex to Louis Vuitton, where she now leads as Global VP E-Commerce.

Case Study: Fast Marketplace Onboarding

22. July 2025

Case Study: How Retailer Firalia turned Marketplace Onboarding into a Breeze Powered by base When COVID-19 hit, Cologne-based online seller Stefano Firenze and his retail company FiRelia saw demand explode. Having started out in 2013 selling fashion on eBay and Amazon — first clothing, then shoes — his business took an unexpected turn when he pivoted to protective equipment during the pandemic. “We were one of the first to sell...

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