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VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know

VAT-Traps: 7 Critical Rules Every Marketplace Seller in Europe Needs to Know

20. June 2025
Deep Dives

Selling through online marketplaces offers enormous opportunities for brands and retailers – especially in cross-border commerce. But anyone wanting to sell internationally must deal intensively with one topic: VAT. And it’s a tricky one. Despite EU-wide rules, the reality remains complex. Different VAT rates, national exemptions, and ever-changing regulations make VAT one of the biggest stumbling blocks in European e-commerce. That’s why we’ve put together this guide: VAT-Traps: 7 Critical...

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Categories and Assortments: What’s Working on bol

Categories and Assortments: What’s Working on bol

17. June 2025
Deep Dives

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

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Marketplace Movers & Shakers in May 2025

Marketplace Movers & Shakers in May 2025

6. June 2025
Movers and Shakers

Nils Kernchen, previously Head of Business at ManoMano and most recently part of the founding team at yachting marketplace Yachtneeds, has joined ChannelMojo as Commercial Director. Philipp Ludewig leaves Redcare Pharmacy to join marketplace agency Movesell as Director of Operations. Sahiba Sachdeva joins L'Oréal as E-Commerce Director - Amazon, after eight years at Reckitt.

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Best Practice: Car Parts and Workshop Service on eBay

Best Practice: Car Parts and Workshop Service on eBay

4. June 2025
Deep Dives

eBay is a generalistic marketplace, active and relevant in every category – but it is a true giant for car parts: Currently, around 700 million vehicle parts are available on eBay globally. According to the company, eBay is the number one platform for automotive parts and accessories in both the UK and Germany. And eBay is continuing to push the marketplace model further: for the past nine months, eBay has...

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Selling to Switzerland: Unique Rules, Strong Potential

Selling to Switzerland: Unique Rules, Strong Potential

12. May 2025
Deep Dives

The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules - simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.

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Marketplace Movers & Shakers in April 2025

Marketplace Movers & Shakers in April 2025

4. May 2025
Movers and Shakers

PInki Choudury has joined Roman Originals as Chief Product Officer. Her mission: build a new fashion marketplace. Hannah Hardiman makes the jump from eBay UK to Walmart, taking on the role of Director of Acceleration, Global Marketplace, in London. Andreas Roth took over a new position as Head of International Marketplaces Amazon at Medion AG.

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Interview: What Makes a Good Tax Advisor for Marketplace Sellers?

Interview: What Makes a Good Tax Advisor for Marketplace Sellers?

2. May 2025
Deep Dives

It almost sounds like the beginning of a bad joke: "Two clueless people meet…" - but in reality, this is often the unfortunate situation when tax advisors and auditors at the tax office are faced with the tax returns of marketplace sellers. Things can get especially dire when cross-border revenues are involved. We asked Roger Grothmann in an interview what makes a good tax advisor for marketplace sellers? Roger is...

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Marketplace Country Quadrant Germany

Marketplace Country Quadrant Germany

25. April 2025
Quadrants

The Marketplace Country Quadrant Germany 2025 shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Media Markt in Electronics.

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Best Practice: How Wiltec Scales Internationally with Kaufland

Best Practice: How Wiltec Scales Internationally with Kaufland

23. April 2025
Deep Dives

Marketplaces are a popular choice for many retailers and brands looking to expand into international markets. Wiltec, a specialist retailer in DIY, garden, and pet supplies, leverages several platforms for its cross-border commerce strategy – including Kaufland Global Marketplace. This best practice showcases how Wiltec scales internationally with Kaufland.

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5 Tips for Better Marketplace Profitability

5 Tips for Better Marketplace Profitability

15. April 2025
Deep Dives

Profitability has been one of the most important topics for brands and retailers over the past 12 months – and it will continue to be a key focus. Selling on marketplaces, however, often makes it tricky to understand what actually remains at the end of the day. When brands operate across multiple platforms, they need reliable and comparable data to identify cost traps. Only then can they develop a strategy...

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Marketplace Movers & Shakers in March 2025

Marketplace Movers & Shakers in March 2025

6. April 2025
Movers and Shakers

Pierre-Yves Delforge has advanced to Vice President Vendor Management at zooplus. Michael Hartmann, the driving force behind the Amazon success of German gardening brand Gardena, left the company after more than eight years. He joined NBG EDV as Senior Head of E-Commerce. Radha Patel has left B&Q to join Temu in London as Senior Business Development Manager.

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How to sell cross-border on MediaMarktSaturn Marketplace

How to sell cross-border on MediaMarktSaturn Marketplace

31. March 2025
Deep Dives

Around 247 billion euros - that is the total gross merchandise value that sellers will generate through marketplaces in cross-border European trade in 2025, according to a forecast by CB Commerce. It's no wonder that many brands and retailers are looking for new marketplaces to sell to abroad. And the range is constantly growing because many marketplace providers are expanding and integrating more and more countries into their business. One...

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Marketplace Country Quadrants – Full Keynote VIdeo

Marketplace Country Quadrants – Full Keynote VIdeo

27. March 2025
Deep Dives

Marketplace Country Quadrants : Surprising Leaders, Missed Opportunities & Local Champions Which country tops the chart in online spend per capita?Where is Amazon not the dominant player?And is Shein really the biggest fashion marketplace in Spain? In her keynote at E-Commerce Berlin Expo 2025, Marketplace Universe co-founder Valerie Dichtl revealed surprising truths and untapped opportunities in the evolving European marketplace landscape. Drawing from the latest Marketplace Country Quadrants, she shares...

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