Marketplace Portrait Kaufland Global Marketplace
Discover Kaufland Global Marketplace’s evolution, its defining KPIs, and retailer support services in this in-depth marketplace portrait.
marketplace
Amazon, Zalando and About You: How the three major B2C marketplaces differ
A comparison of Amazon, Zalando and About You: The three major B2C marketplaces are characterized by their different approaches and scales. Understanding these differences is essential for any seller considering where to allocate their marketplace efforts.
Internationalization: Why amazon is not always The best solution
Amazon also has an outstanding position for local e-commerce in Germany, other Western and Central European countries. But things look different in other nations. That’s why an internationalization with Amazon is sometimes not enough.
Zalando and About You in Challenging Times
Looking back on the 2023/2024 financial year, it is clear that even industry leaders such as Zalando and About You were not immune to the general economic challenges that shook online retail. Both companies reported slight declines in sales, but showed a strategic focus on healthy growth. Profitability at Zalando and AboutYou is a necessity in today’s competitive environment.
Retail Media Night: The pros and cons of Retail Media
No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers’ demands for detailed data and marketplaces’ control over it highlights the tensions in this rapidly evolving industry, signaling that retail media’s impact is still unfolding.
How much a few marketplaces dominate the German market
54% of German e-commerce sales were generated via online marketplaces in 2023 – according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.
Hot shit Cee market: Why eastern europe is so attractive
Eastern Europe is emerging as a critical growth market for e-commerce, driven by the stagnation in Western Europe and Germany’s recession. Challenges such as language barriers, logistics complexities, and price sensitivity can be solved, double-digit growth rates beckon.
The Rise of Shemu
What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.
The right strategy for building a platform: online as quickly as possible or step-by-step?
Platform Building: Online as quickly as possible or step by step? BILD launched its marketplace within 11 weeks, but the speed has left its mark. Others such as Hornbach or Popken Fashion are taking much longer. The question of which is better was discussed by the panel at the Mirakle Platform Summit.
Zalando’s marketplace strategy: What the 2023 annual figures reveal
Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.