zalando Archive - Marketplace Universe

Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces

Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.

Marketplace Country Quadrant Switzerland

The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.

Marketplace Universe News 06.10.2025 – ChatGPT starts in-chat-shopping / Amazon tests Haul in Spain / Platformisation in Germany

OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.

Marketplace Universe News 08.09.2025 – Shein gains 32% in the UK / Amazon’s Peak Season fees / Walmart recruits European sellers

Online fashion platform Shein is growing rapidly in the United Kingdom. Last year, its revenue there exceeded 2.3 billion euros. Compared to 2023, this was an increase of 32 percent.

Marketplace Country Quadrant Spain

The Marketplace Country Quadrant Spain shows a very dynamic marketplace landscape under serious attack by Chinese players Temu, Shein, AliExpress and Miravia.

Marketplace Country Quadrant Italy 2025

The Marketplace Country Quadrant Italy shows a lack of local players, aside from Unieuro. Amazon is the dominant force, the Chinese players Shein and Temu are slowly catching up.

Marketplace Universe News 07.07. 2025 – About You takeover approved / dm negotiates with Shein / bol opens for Non-EU-Sellers

Zalando’s takeover of About You gets greenlight from EU
It’s official: The EU Commission has approved Zalando’s acquisition of About You, roughly six months after the initial announcement. The deal is valued at €1.2 billion. Together, the two fashion platforms now serve around 65 million customers across Europe. With the merger, Zalando aims to better respond to pressure from Shein and Temu – and prepare for a future shaped by AI-powered commerce.

Marketplace Universe News 30.6.2025 – Eco-fee imposed on Temu and Shein / Amazon puts pressure on the Netherlands / Accessibility rules come into force

Amazon expands Pan-EU FBA to the Netherlands
As of June 25, 2025, sellers enrolled in Amazon’s Pan-European Fulfilment by Amazon (Pan-EU FBA) must list their products on Amazon.nl to stay in the program. The Netherlands has become a mandatory market, prompting sellers to ensure VAT registration and local listings are in place.

Marketplace Country Quadrant Netherlands

As the Marketplace Country Quadrant Netherlands 2025 shows, the Dutch market is very broad and flat. The Local Heroes find themselves under attack from the international competition.

Marketplace Universe News 16.06.2025 – Second hand is booming / Strong Amazon advertising business / eBay Live launch in Uk

Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.