
Western Brands Unknowingly Flood Shein: A New FrontieR in Unauthorized Sales by Ingrid Lommer Western luxury and sports brands are facing an unexpected dilemma as their products appear on Shein, the fast-fashion giant known for low prices and questionable sourcing. The likes of Adidas, Puma, Nike, Ray-Ban, and Calvin Klein are being sold on the Chinese platform—at deep discounts and with shoddy product listings—without the brands’ consent. With the platform...
















