Marketplace Country Quadrant Germany
The Marketplace Country Quadrant Germany 2026 reveals the 23 most relevant marketplaces for selling in Germany – from Amazon and Otto to Temu and Shein.
amazon
Marketplace Universe News 09.03.2026 – OpenAI halts Agentic Commerce / Amazon Haul grows rapidly / Refurbished on the rise
Just five months after entering Agentic Commerce with its Instant Checkout, OpenAI is already pulling the plug. It appears that while users research products via ChatGPT, they do not use the bot to complete purchases. However, OpenAI may be giving up too quickly: changing established user behaviour requires persistence – and, of course, the necessary investments.
Marketplace Universe News 02.03.2026 – Roblox overtakes TikTok among Gen Z / Amazon tightens AI rules / Shein opens new stores
Roblox has overtaken TikTok as the fastest-growing commerce channel among Generation Z. The platform is increasingly evolving into a relevant sales environment for both digital and physical products. Community-driven interaction and virtual experiences are becoming direct revenue drivers.
Marketplace Universe News 23.02.2026 – Amazon dethrones Walmart / eBay buys Depop / Wayfair returns to growth
After 17 years, Amazon has dethroned retail chain Walmart: With around $717 billion in annual revenue, Amazon is now the highest-revenue company in the United States. However, Amazon’s growth today stems less from retail and more from its comprehensive ecosystem of platform, logistics, cloud business, and advertising.
Entering Germany Beyond Amazon: Why European Brands Should Look at Otto
Otto opens up to European sellers. But what can those expect of the German marketplace giant?
Marketplace Universe News 16.02.2026 – TikTok Shop doubles GMV / Ceconomy sees online growth / Amazon launches AI ad tool
In 2025, TikTok Shop grew at a rapid pace. According to estimates, its GMV doubled year over year to reach $64 billion. After its home market China, the largest markets are the United States ($15 billion), Indonesia ($13 billion), and Thailand ($11.5 billion). In Europe, only the UK is currently significant, with a GMV of $2.4 billion.
Marketplace Universe News 09.02.2026 – Amazon set to lose pricing power / EU cracks down on TikTok’s addictive potential / Zalando under pressure
Germany’s competition authority has prohibited Amazon from influencing how third-party sellers set prices on Amazon.de through internal platform controls. Amazon may no longer enforce price caps via algorithms, nor apply indirect price parity by penalising visibility.
Marketplace Universe News 02.02.2026 – Amazon plans investment in OpenAI / eBay blocks AI bots / Vinted expands into the US
Amazon is reportedly in talks with OpenAI about an investment of up to $50 billion. OpenAI is seeking a total of around $100 billion in fresh capital. SoftBank also said to be among the potential investors. OpenAI has also set the price for its new ads on ChatGPT at $60 per 1,000 impressions. That’s about three times as much as Meta.
Marketplace Universe News 19.01.2026 – Google pushes standard for AI commerce / Temu catches up with Amazon / OpenAI eyes Pinterest
Google has introduced a new open standard called the Universal Commerce Protocol (UPC). Its goal is to accelerate the AI-platform shift in commerce by standardizing processes such as product search and checkout via AI bots. Platforms and retailers including Walmart, Etsy, Shopify, Shopee, Carrefour, Target, Macy’s, and Wayfair were involved in its development, as they seek to secure their position within the customer journey.
Mercosur and the Marketplace Reality of South America: What It Means for European Brands
The Mercosur brings easier access to the Sout American markets. But what do these look like?