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Practical Guide: Ad Campaings on Amazon and bol

Ad campaigns on bol and Amazon: A Comparison

If you want to sell via marketplaces in the Netherlands and Belgium, there is no getting around the top dog, bol. But Amazon also wants a piece of the action and is trying to expand its position. It therefore makes sense for sellers to take a closer look at the similarities and differences between the two platforms – for example, in ad campaigns. Together with our partner Channable, we have put together some practical insights. The result: Ad campaigns on bol and Amazon – a comparison.

Marketplace Universe News 17.02.2025 -Amazon tests opening to shops / Colizey at the end / Green light for new VAT rules

Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.

Marketplace Universe News 27.01.2025 – Marketplaces drive growth / eBay’s new ad rules / Kaufland is reorganizing its fulfillment

Marketplaces are driving sales growth in German e-commerce: After two years of declining sales, online retailing is expected to grow by 1.1 percent in 2024, according to the bevh. This growth stems from marketplaces, which grew by 4.7 percent, while online pure players continued to suffer a decline of 3.6 percent and omnichannel retailers a decline of 2.0 percent. For this year, the bevh expects an increase of 2.5 percent

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