Youtube and Shopify cooperate – against TikTok Shop: U.S. based Shopify Plus and Advanced merchants can now sign up for YouTube’s affiliate programm directly on Shopify. Creators can then tag their products and link to their Shopify shop.
German premium fashion retail chain and marketplace provider Breuninger is on sale. Several international competitors are interested.
Discover Kaufland Global Marketplace’s evolution, its defining KPIs, and retailer support services in this in-depth marketplace portrait.
This has been a long time coming: In March, Temu first invited sellers to their US platform, moving slightly away from their factory-to-consumer model to tentativley open towards a more traditional marketplace model. From then on, US based sellers can list their products on Temu, sending orders from their own warehouses. Now, Temu has brought this new approach to Europe.
The Marketplace Country Quadrant Switzerland lists the 35 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as eBay and Temu. Zalando is also very dominant: the marketplace even tops the sales of the Swiss top dog Digitec Galaxus.
Discover Kaufland Global Marketplace’s evolution, its defining KPIs, and retailer support services in this in-depth marketplace portrait.
A comparison of Amazon, Zalando and About You: The three major B2C marketplaces are characterized by their different approaches and scales. Understanding these differences is essential for any seller considering where to allocate their marketplace efforts.
The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.
Amazon also has an outstanding position for local e-commerce in Germany, other Western and Central European countries. But things look different in other nations. That’s why an internationalization with Amazon is sometimes not enough.
Looking back on the 2023/2024 financial year, it is clear that even industry leaders such as Zalando and About You were not immune to the general economic challenges that shook online retail. Both companies reported slight declines in sales, but showed a strategic focus on healthy growth. Profitability at Zalando and AboutYou is a necessity in today’s competitive environment.
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