About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.
Amazon is offering rock-bottom prices and launching its first “Everyday Essentials Week” from May 21 to 27, with discounts of up to 35% on everyday items. AboutAmazon
The Marketplace Country Quadrant France 2025 shows a very diverse, dynamic and broad marketplace landscape with many interesting players.
Marketplace Universe News 12.05.2025 – rump forces players to Europe / Amazon Hauls starts in UK / Good figures for Zalando and About You
The Swiss e-commerce market offers highly attractive conditions for international sellers. But selling to Switzerland comes with specific rules – simply because Switzerland is not an EU member state and has three language regions. This results in special circumstances with regard to taxes, customs duties, and customer service.
In the US, this accusation led to the imminent demise of TikTok: The EU has fined TikTok €530 million for transferring user data to China. TikTok now has six months to bring its app into compliance with EU regulations. Fortune
Marketplace Universe News 28.04.2025 – DHL is suspending US deliveries / Technical Issues on Otto marketplace / Amazon starts Beauty Category
The Marketplace Country Quadrant Germany 2025 shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Media Markt in Electronics.
Shein and Temu have announced price increases in the US in response to high tariffs on imports from China and the expiry of the de minimis rule on April 25. Until 2024, around 1.4 billion packages from China had entered the US duty-free under this rule. BBC (Overview) LinkedIn (de minimis rule)
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